The twenty-first century has had a significant impact on the way people shop, especially when it comes to clothing and accessories. This leaves retailers asking more questions about how they can improve the shopping experience, often without concrete answers. At Alert Tech, we recently hired a retail technologist to answer many of the pressing questions […]
About Brian Laney
Brian is the VP of Sales at Alert Tech, and is an expert in the retail fitting room as well as the brick and mortar store environment. Customer experience crafting, technology, and compelling retail environments are just as important to him as the bottom line.
Entries by Brian Laney
How people shop, research, and buy products is changing faster now than ever before. In order for retailers to survive and scale during these tumultuous times they need to revisit their overall strategy and see if it is aligning with the consumer preferences of the twenty-first century. These are four things retailers can do to […]
I recently came across an article titled “Retail Reframe: Death by ‘Slow No’” written by retail speaker and strategist Carol Spieckerman. In the post, Spieckerman delves into the uncomfortable truth many retail technology and solutions partners face today: due to retailer indecisiveness they are indirectly (or in some cases, directly) being told “no” over the […]
The retail landscape today looks quite different than it did a decade ago. How customers are making purchasing decisions and buying items has changed significantly. Customers will often be physically present in a store, yet still consult their smartphone to complete the buying decision. They will read product reviews, compare pricing, take pictures, and sometimes even purchase the product […]
Even in an age where technology rules, people prefer shopping in store. Long live Brick-And-Mortar.
Online clothing sales in the United States is growing faster than any other product in the e-commerce segment. This is due to improvements in retailer return policies, and because of advancements in online merchandising and the technologies available to consumers. One example of this is many online retailers offering what are known as “virtual dressing […]
Knowing how a consumer thinks and feels about a given brand and its products is important. Understanding how loyal they feel toward the company and how likely they are to recommend it to their friends is also critical intel every business can benefit from. This is why retailers across the globe reach out for tools […]
As the online eCommerce boom moves steadily onward, more brick-and-mortar stores are closing their doors because their brand must downsize to be financially sustainable. While the public perception of downsizing may be detrimental to local companies, rightsizing can make sure that a business continues to thrive in this volatile marketplace. Downsizing vs. Rightsizing—What’s the Difference? […]
The competition between online and offline retailers is driving many businesses to search for ways to cut back and save pennies. What if we told you that you could do more with less without having to lose valuable associates, sacrifice the quality of your products, or reduce the customer experience? You can begin to shift the performance […]
A retailer can mail out flyers, pay for ads on Google and Facebook, and have the best fashions available in store for their customers. If you have a cramped, poorly lit, and ill-planned fitting room, there is no question that you are missing out on valuable revenue. Your fitting room is a major player in […]