Entries by Brian Laney

Storing Data for Your Test Pilot: On Premise vs. Cloud

If you’ve stored data on premises in the past, you may be concerned about using cloud-based storage for an Alert Tech pilot. Here are some of the common concerns we hear: Is cloud-based data secure enough? What if we need additional scrutiny (e.g., PCI Compliance, HIPAA)? What other companies are sharing our server? These concerns have some […]

How to Reduce Retail Apparel Returns

Each year, The Retail Equation releases a survey covering “Consumer Returns in the Retail Industry.” In 2015, perhaps the most notable stat was “Returns as percentage of total sales,” which came in at 8% according to the National Retail Federation (NRF). That is of particular significance when you consider this: the total industry sales as tracked by […]

The Power of the Customer’s Journey (& How You Can Use it to Fix Your Fitting Rooms)

How intimately familiar are you with your customer’s journey? Do you know what brings your customer into your store? Do you know what happens while she’s in your store to make or break her decision to buy from you? What about after she leaves – what can you do to help ensure she doesn’t return her […]

How to Use Technology to Surprise and Delight Your Customers

As a retailer, you’re well aware of the importance of customer service. Exceptional customer service has the ability to surprise and delight customers and improve your bottom line. With supportive technology, you can not only surprise and delight your customers, but provide qualitative measures of customer service, so that your team can make adjustments as needed.

What Happens After an Alert Tech Pilot?

The Three Crucial Steps to Take After a Pilot Project Ends After a pilot project is complete, how do you evaluate success or failure. How do you know if your investment of time and money was worthwhile? We will of course be analyzing much of the data along the way in order to adjust course, but […]

Can a Fitting Room System Really Boost the Bottom Line?

Increasing store revenues is a challenge you can approach from any number of perspectives. How can you adjust operations to increase revenue? One answer is a targeted customer service process that supports the customer purchase journey. But how can you prove that such a process has an impact on revenue? What metrics will actually show a link from the changes to increased revenues? […]

How Much Time Do Your Customers Spend in the Fitting Room? (& Why Should You Care?)

Wouldn’t it be great if your associates could take a peek into your fitting rooms? The try-on is crucial to the buying decision, which is one reason fitting rooms are so important to retailers’ financial health. If associates could – at a glance – see which customers need service, they could provide support when most needed in the purchase process. And yet, for obvious customer privacy reasons, […]

How Long Should You Run Your Pilot Programs?

When we talk with a retailer who is considering an Alert Tech pilot program, one of the questions that inevitably comes up is, “What is the recommended length of the program?” Obviously, you want to wrap up the pilot program in a reasonable amount of time, and there needs to be an endpoint so that it’s […]