Entries by Brian Laney

Make Data-Driven Decisions When Rightsizing Retail Stores

As the online eCommerce boom moves steadily onward, more brick-and-mortar stores are closing their doors because their brand must downsize to be financially sustainable. While the public perception of downsizing may be detrimental to local companies, rightsizing can make sure that a business continues to thrive in this volatile marketplace. Downsizing vs. Rightsizing—What’s the Difference? […]

How Brick and Mortar Stores Can Do More with Less

The competition between online and offline retailers is driving many businesses to search for ways to cut back and save pennies. What if we told you that you could do more with less without having to lose valuable associates, sacrifice the quality of your products, or reduce the customer experience? You can begin to shift the performance […]

Ways That Retailers Are Leaving Money on the Table

While retail has never been as competitive as it is today there have also never been so many opportunities to increase conversions, boost customer loyalty, and create a unique and pleasing in-store customer experience. Before you seek out completely new avenues to help your business, take a look over your shoulder and consider existing factors […]

Storing Data for Your Test Pilot: On Premise vs. Cloud

If you’ve stored data on premises in the past, you may be concerned about using cloud-based storage for an Alert Tech pilot. Here are some of the common concerns we hear: Is cloud-based data secure enough? What if we need additional scrutiny (e.g., PCI Compliance, HIPAA)? What other companies are sharing our server? These concerns have some […]

How to Reduce Retail Apparel Returns

Each year, The Retail Equation releases a survey covering “Consumer Returns in the Retail Industry.” In 2015, perhaps the most notable stat was “Returns as percentage of total sales,” which came in at 8% according to the National Retail Federation (NRF). That is of particular significance when you consider this: the total industry sales as tracked by […]

The Power of the Customer’s Journey (& How You Can Use it to Fix Your Fitting Rooms)

How intimately familiar are you with your customer’s journey? Do you know what brings your customer into your store? Do you know what happens while she’s in your store to make or break her decision to buy from you? What about after she leaves – what can you do to help ensure she doesn’t return her […]

How to Use Technology to Surprise and Delight Your Customers

As a retailer, you’re well aware of the importance of customer service. Exceptional customer service has the ability to surprise and delight customers and improve your bottom line. With supportive technology, you can not only surprise and delight your customers, but provide qualitative measures of customer service, so that your team can make adjustments as needed.