Knowing how a consumer thinks and feels about a given brand and its products is important. Understanding how loyal they feel toward the company and how likely they are to recommend it to their friends is also critical intel every business can benefit from. This is why retailers across the globe reach out for tools […]
About Brian Laney
Brian is the VP of Sales at Alert Tech, and is an expert in the retail fitting room as well as the brick and mortar store environment. Customer experience crafting, technology, and compelling retail environments are just as important to him as the bottom line.
Entries by Brian Laney
As the online eCommerce boom moves steadily onward, more brick-and-mortar stores are closing their doors because their brand must downsize to be financially sustainable. While the public perception of downsizing may be detrimental to local companies, rightsizing can make sure that a business continues to thrive in this volatile marketplace. Downsizing vs. Rightsizing—What’s the Difference? […]
The competition between online and offline retailers is driving many businesses to search for ways to cut back and save pennies. What if we told you that you could do more with less without having to lose valuable associates, sacrifice the quality of your products, or reduce the customer experience? You can begin to shift the performance […]
A retailer can mail out flyers, pay for ads on Google and Facebook, and have the best fashions available in store for their customers. If you have a cramped, poorly lit, and ill-planned fitting room, there is no question that you are missing out on valuable revenue. Your fitting room is a major player in […]
While retail has never been as competitive as it is today there have also never been so many opportunities to increase conversions, boost customer loyalty, and create a unique and pleasing in-store customer experience. Before you seek out completely new avenues to help your business, take a look over your shoulder and consider existing factors […]
The thought of a security breach of your store’s data is frightening. At Alert Tech, we go to great lengths to protect your data.
If you’ve stored data on premises in the past, you may be concerned about using cloud-based storage for an Alert Tech pilot. Here are some of the common concerns we hear: Is cloud-based data secure enough? What if we need additional scrutiny (e.g., PCI Compliance, HIPAA)? What other companies are sharing our server? These concerns have some […]
Each year, The Retail Equation releases a survey covering “Consumer Returns in the Retail Industry.” In 2015, perhaps the most notable stat was “Returns as percentage of total sales,” which came in at 8% according to the National Retail Federation (NRF). That is of particular significance when you consider this: the total industry sales as tracked by […]
How intimately familiar are you with your customer’s journey? Do you know what brings your customer into your store? Do you know what happens while she’s in your store to make or break her decision to buy from you? What about after she leaves – what can you do to help ensure she doesn’t return her […]
As a retailer, you’re well aware of the importance of customer service. Exceptional customer service has the ability to surprise and delight customers and improve your bottom line. With supportive technology, you can not only surprise and delight your customers, but provide qualitative measures of customer service, so that your team can make adjustments as needed.