The Three Crucial Steps to Take After a Pilot Project Ends After a pilot project is complete, how do you evaluate success or failure. How do you know if your investment of time and money was worthwhile? We will of course be analyzing much of the data along the way in order to adjust course, but […]
About Brian Laney
Brian is the VP of Sales at Alert Tech, and is an expert in the retail fitting room as well as the brick and mortar store environment. Customer experience crafting, technology, and compelling retail environments are just as important to him as the bottom line.
Entries by Brian Laney
Increasing store revenues is a challenge you can approach from any number of perspectives. How can you adjust operations to increase revenue? One answer is a targeted customer service process that supports the customer purchase journey. But how can you prove that such a process has an impact on revenue? What metrics will actually show a link from the changes to increased revenues? […]
Wouldn’t it be great if your associates could take a peek into your fitting rooms? The try-on is crucial to the buying decision, which is one reason fitting rooms are so important to retailers’ financial health. If associates could – at a glance – see which customers need service, they could provide support when most needed in the purchase process. And yet, for obvious customer privacy reasons, […]
When you’re ready to try a new process or technology, how do you select your ‘test’ stores? If you’re like many retailers we talk to, you’re focusing exclusively on testing pilot programs in a select group of probably top performing stores. Although this is a good place to start, there are definite downsides to this approach. […]
When we talk with a retailer who is considering an Alert Tech pilot program, one of the questions that inevitably comes up is, “What is the recommended length of the program?” Obviously, you want to wrap up the pilot program in a reasonable amount of time, and there needs to be an endpoint so that it’s […]
Relatively speaking, the fitting room is one of the smallest areas of any retail store. These unobtrusive rooms are often tucked away in the back, and as a retailer, you could easily forget all about them. That is, until you understand the importance of this small-but-mighty area of the store. For example, did you know […]
When it comes to retail success, the sales floor has always played a pivotal role. This hasn’t changed, but the sales floor itself has transformed dramatically since the rise of the digital age. Using new technologies, retailers can now use software to track data, and real-time analytics to maximize sales. Here are 5 brilliant ways cloud-based systems create a more efficient sales floor.
How motivated and engaged are your associates? If a customer walks into a random store, what are the chances they will receive excellent customer service? Will they walk away having had a positive personal experience with your brand? How do you begin to benchmark the quality of service, and what can you do to improve? […]
As every major retailer knows, there are significant performance variations between locations. What few are able to explain, however, is exactly what factors explain the differences between low and high performing stores, and what levers they should be able to pull to increase store performance. If you want to boost sales and delight customers, start by […]
Sales have long been the driving force in determining payroll. However, if retailers want to stay competitive, that must evolve. Rising wages and increased digitalization create increased margin pressure, which means payroll optimization becomes less of a differentiator and more of a must-have. What this means is: If you’re not looking beyond store sales when allocating payroll, you’re […]