Relatively speaking, the fitting room is one of the smallest areas of any retail store. These unobtrusive rooms are often tucked away in the back, and as a retailer, you could easily forget all about them. That is, until you understand the importance of this small-but-mighty area of the store. For example, did you know […]
About Brian Laney
Brian is the VP of Sales at Alert Tech, and is an expert in the retail fitting room as well as the brick and mortar store environment. Customer experience crafting, technology, and compelling retail environments are just as important to him as the bottom line.
Entries by Brian Laney
When it comes to retail success, the sales floor has always played a pivotal role. This hasn’t changed, but the sales floor itself has transformed dramatically since the rise of the digital age. Using new technologies, retailers can now use software to track data, and real-time analytics to maximize sales. Here are 5 brilliant ways cloud-based systems create a more efficient sales floor.
How motivated and engaged are your associates? If a customer walks into a random store, what are the chances they will receive excellent customer service? Will they walk away having had a positive personal experience with your brand? How do you begin to benchmark the quality of service, and what can you do to improve? […]
As every major retailer knows, there are significant performance variations between locations. What few are able to explain, however, is exactly what factors explain the differences between low and high performing stores, and what levers they should be able to pull to increase store performance. If you want to boost sales and delight customers, start by […]
Sales have long been the driving force in determining payroll. However, if retailers want to stay competitive, that must evolve. Rising wages and increased digitalization create increased margin pressure, which means payroll optimization becomes less of a differentiator and more of a must-have. What this means is: If you’re not looking beyond store sales when allocating payroll, you’re […]
Savvy retailers know that the fitting rooms are one of the most critical areas of the store. After all, when a customer uses the fitting room, the chance they’ll make a purchase jumps to 67%, versus 10% for those who do not try their purchases on. But how do you evaluate whether or not your […]
Brick and mortar retail stores are looking for ways to incorporate technology in ways that improve customer experience and create measurable ROI. Especially appealing are technologies that lend themselves to a more omnichannel experience. Web makes retail easier! Metrics, analytics, insights galore. What is the best way to do this? Where does it make sense […]
It seems that wherever you look retailers are talking about implementing new technology to stay a few steps ahead of their competition. Though there are a number of ways to implement technology into a retail setting, many retailers are beginning to place more attention on the Internet of Things (IoT). Why? Because it’s beginning to […]
At Alert Tech, we get a number of frequently asked questions about our fitting room technology. Two of the most common questions are: What is your system used for? How can it make my retail store more effective at providing a stellar customer experience? I’ll break down the answer to the first question into the main hardware components: fitting […]
In the retail apparel industry, there are few things more crucial to the success of your business than the fitting room. You can do all the marketing and paid advertising you want, but if your customers don’t connect with your products and associates enough to try on your clothes, you’re in serious trouble. To get an […]