Entries by Brian Laney

Why is the Fitting Room so Important in Retail Analytics?

Relatively speaking, the fitting room is one of the smallest areas of any retail store. These unobtrusive rooms are often tucked away in the back, and as a retailer, you could easily forget all about them. That is, until you understand the importance of this small-but-mighty area of the store. For example, did you know […]

5 Brilliant Ways to Use the Cloud on the Sales Floor

When it comes to retail success, the sales floor has always played a pivotal role. This hasn’t changed, but the sales floor itself has transformed dramatically since the rise of the digital age. Using new technologies, retailers can now use software to track data, and real-time analytics to maximize sales. Here are 5 brilliant ways cloud-based systems create a more efficient sales floor.

Boost Sales with These Amazing Fitting Room Insights

As every major retailer knows, there are significant performance variations between locations. What few are able to explain, however, is exactly what factors explain the differences between low and high performing stores, and what levers they should be able to pull to increase store performance. If you want to boost sales and delight customers, start by […]

Why You Can’t Rely on Sales as Your Payroll Driver

Sales have long been the driving force in determining payroll.  However, if retailers want to stay competitive, that must evolve. Rising wages and increased digitalization create increased margin pressure, which means payroll optimization becomes less of a differentiator and more of a must-have. What this means is: If you’re not looking beyond store sales when allocating payroll, you’re […]

The Dirty Truth About Magic Mirrors

Brick and mortar retail stores are looking for ways to incorporate technology in ways that improve customer experience and create measurable ROI. Especially appealing are technologies that lend themselves to a more omnichannel experience. Web makes retail easier! Metrics, analytics, insights galore. What is the best way to do this? Where does it make sense […]

How to Collect Data with Fitting Room Technology

At Alert Tech, we get a number of frequently asked questions about our fitting room technology. Two of the most common questions are: What is your system used for? How can it make my retail store more effective at providing a stellar customer experience? I’ll break down the answer to the first question into the main hardware components: fitting […]