This article originally appeared on FashionIsYourBusiness.com. Brian Laney, VP of Sales for Alert Tech, a platform that specializes in call button systems, occupancy sensing and traffic analytics for retail, joins Pavan Bahl, Rob Sanchez and Marc Raco on the floor of the Innovation Center of the 2016 ECommerce Show USA in Atlanta, GA.
About Marge Laney
Marge is the Co-Founder and CEO of Alert Tech, expert advisor of the Brain Trust for RetailWire.com, and author of Fit Happens: Analog Buying in a Digital World. Marge is recognized as the retail industry's leading authority on apparel fitting rooms.
Entries by Marge Laney
A question that many different retail shop owners are asking these days (and indeed, a common question among shoppers themselves) is what the “store of the future” will resemble. Will brick and mortar stores even continue to exist? Will the entire shopping scene shift to online-based operations and purchases? Or will the “store of the […]
The streets are littered with the ideas of those who thought they had developed the “next big thing” in retail technology. Consider the key lessons learned from the first forays into Mobile POS devices. While the first iterations of this new technology weren’t an immediate success, the intentions behind it are sound, and the next […]
This post has been edited since it originally appeared on VMSD.com As online retailers continue to grow, brick and mortar clothing stores have been struggling to find ways to remain competitive against juggernauts like Amazon and eBay. These massive online retailers have access to seemingly limitless inventories of styles and colors that customers can browse […]
We’re on a mission to help you understand how to make fitting rooms better. This is the third of a three-part series intended to provide the basics of a great fitting room experience. This post focuses on creating consistently stellar customer experiences in the fitting room. You can have fitting rooms that are comfortable, well-lit […]
We’re on a mission to help you understand how to make fitting rooms better. This is the second of a three-part series intended to provide the basics of a great fitting room experience. This post focuses on the need for a defined fitting room process. For customers, shopping for apparel should be a lot like […]
We’re on a mission to help you understand how to make fitting rooms better. This is the first of a three-part series intended to provide the basics of a great fitting room experience. The initial focus is on ensuring fitting rooms are presentable. If you have been following along with us for a little while, […]
I’ve been excited at how many great press mentions Fit Happens has been getting lately! A great many thanks to Margo Myers for helping make this happen. It really is a passion of mine – the fitting room is the most valuable real estate in the store, and far too many retailers fail to utilize […]
When you were planning the location for your apparel store, you probably did a lot of homework. You read the latest research on how to make the cashwrap more appealing, what kind of music should be played and at what volume, and what floor layout would work best to engage customers and drive sales. When […]
There are a number of pieces of technology that Alert Tech provides. One of them is fitting room call buttons. Sometimes when I am talking with a retailer about these call buttons, they say something along the lines of, “That might work for other retailers, but our customers wouldn’t use call buttons.” So I’d like […]