Entries by Marge Laney

Maximizing Retail Customer Experience Using Metrics

This article originally appeared on FashionIsYourBusiness.com. Brian Laney, VP of Sales for Alert Tech, a platform that specializes in call button systems, occupancy sensing and traffic analytics for retail, joins Pavan Bahl, Rob Sanchez and Marc Raco on the floor of the Innovation Center of the 2016 ECommerce Show USA in Atlanta, GA.

How to Make a Fitting Room Presentable

We’re on a mission to help you understand how to make fitting rooms better. This is the first of a three-part series intended to provide the basics of a great fitting room experience. The initial focus is on ensuring fitting rooms are presentable. If you have been following along with us for a little while, […]

What People Are Saying About Fit Happens

I’ve been excited at how many great press mentions Fit Happens has been getting lately! A great many thanks to Margo Myers for helping make this happen. It really is a passion of mine – the fitting room is the most valuable real estate in the store, and far too many retailers fail to utilize […]

What Kind of Customer Uses a Call Button?

There are a number of pieces of technology that Alert Tech provides. One of them is fitting room call buttons. Sometimes when I am talking with a retailer about these call buttons, they say something along the lines of, “That might work for other retailers, but our customers wouldn’t use call buttons.” So I’d like […]