How to Improve Sales With In-Store Analytics

It’s no secret that online retailers have almost universally adopted the practice of using analytics to improve sales. When you can track a customer from the moment they hit the landing page all the way through to the end of their purchase, why wouldn’t you?

Comparable versions of the sophisticated analytics used by online stores are also available to brick and mortar retailers. They’re just not used anywhere near as much as they are online.

If you knew you could improve sales through the use of in-store analytics, would you implement a few new tools to measure what’s going on in the store? Of course you would!

In case you need a little convincing, here are just a few of the ways in-store analytics can help increase sales.

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5 Amazing Uses of People Counting

There’s a popular saying in the business community:

What gets measured, gets done.

It’s as true for stock performance as it is for an in-store promotion. It’s also one area where online retailers currently have an edge over their brick and mortar competitors. Online, it’s easy to track every step of a consumer’s shopping trip, from the landing page right through to the payment.

Can you replicate the sophisticated metrics used on the web to increase sales in the store? Absolutely! It all comes down to people counting.

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How Shoppers Purchase Apparel: Understanding the Customer Journey

For you to understand the retail experience of your customer, you need to look at the process through their eyes. While shopping, the customer navigates through three very distinct zones: The Engagement Zone, The Decision Zone, and the Disengagement Zone.

How can you successfully engage your customer, help her to decide on a choice or choices from the sales floor, and then move her quickly and efficiently through the fitting room and out of the store?

If you can fulfill your customer’s needs and desires, you will establish customer loyalty. If your customer has an outstanding retail experience, then you’ll have a repeat customer again and again.

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7 Retail Predictions for 2015

Each new year brings new retail trends, which change the way companies do business. In these retail predictions, we look at emerging trends and technologies that we expect will be most significant in 2015. You’ll discover how each trend will affect the customer experience and get insights on how retailers can improve their customers’ shopping journeys.

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Brick and Mortar Retail Sales are NOT Dead

Is the internet stealing customers away from you? Are you ready to give up and concede that brick and mortar is basically done?

Relax – brick and mortar is not dead, you may just need to make a few adjustments to your strategy.

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How Brick and Mortar Stores Can Take Advantage of Webrooming

Brick and mortar stores are faced with fierce competition from online retailers. I’m sure you’re aware of Showrooming, where a customer checks out an item in a physical store and then goes online to make the actual purchase. Usually because they can get a better price.

This can also work the other way. Consider Webrooming, where a customer learns about an item online but then goes to a traditional brick and mortar store to make the actual purchase. This has brought the opportunity back to the traditional retailer.

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