If you want to stay competitive in the retail apparel industry, you have to embrace new retail technology—especially technology that syncs the mobile and in-store experience for your customers.
Some companies have been slow to introduce mobile-friendly technology into their stores for fear of hurting the retail experience. Many big box retailers have made the switch in 2015, however, because they’ve found that sophisticated mobile technology can lead to:
- Greater brand visibility
- Increased customer engagement
- More foot traffic and sales in brick and mortar.
One of the most advanced forms of mobile-friendly technology to hit the market in recent years is beacon technology.
Has your clothing company recently launched a Buy Online, Pickup in Store policy? Has this idea proven itself to be an inspiration or an impediment?
Buy Online, Pickup In-Store: The BOPIS Strategy
It is such a simple idea: sync inventories to networks and search engines, provide consumers with virtual shopping carts and then let them reap the rewards of online shopping and in-store pickups.
Convenience serves as the cornerstone of this next-generation marketing.
The Buy Online, Pickup In-Store (BOPIS) strategy promises to be the salvation of retailers – and with good reason. It delivers undeniable value to customers, and this translates to stronger sales and improved relationships.
Despite the appeal of next-day delivery, the physical store still bests the online model by delivering what consumers value above all else — instant ownership – Lee Peterson, executive vice president of Brand, Strategy & Design at WD Partners.
Nothing is perfect, however, and BOPIS is no exception. Challenges counter every advantage, forcing companies to examine thoroughly whether this tactic should be implemented or ignored. Let’s find out!
It’s no secret that online retailers have almost universally adopted the practice of using analytics to improve sales. When you can track a customer from the moment they hit the landing page all the way through to the end of their purchase, why wouldn’t you?
Comparable versions of the sophisticated analytics used by online stores are also available to brick and mortar retailers. They’re just not used anywhere near as much as they are online.
If you knew you could improve sales through the use of in-store analytics, would you implement a few new tools to measure what’s going on in the store? Of course you would!
In case you need a little convincing, here are just a few of the ways in-store analytics can help increase sales.
There’s a popular saying in the business community:
What gets measured, gets done.
It’s as true for stock performance as it is for an in-store promotion. It’s also one area where online retailers currently have an edge over their brick and mortar competitors. Online, it’s easy to track every step of a consumer’s shopping trip, from the landing page right through to the payment.
Can you replicate the sophisticated metrics used on the web to increase sales in the store? Absolutely! It all comes down to people counting.
For you to understand the retail experience of your customer, you need to look at the process through their eyes. While shopping, the customer navigates through three very distinct zones: The Engagement Zone, The Decision Zone, and the Disengagement Zone.
How can you successfully engage your customer, help her to decide on a choice or choices from the sales floor, and then move her quickly and efficiently through the fitting room and out of the store?
If you can fulfill your customer’s needs and desires, you will establish customer loyalty. If your customer has an outstanding retail experience, then you’ll have a repeat customer again and again.
Each new year brings new retail trends, which change the way companies do business. In these retail predictions, we look at emerging trends and technologies that we expect will be most significant in 2015. You’ll discover how each trend will affect the customer experience and get insights on how retailers can improve their customers’ shopping journeys.
Brick and mortar stores are faced with fierce competition from online retailers. I’m sure you’re aware of Showrooming, where a customer checks out an item in a physical store and then goes online to make the actual purchase. Usually because they can get a better price.
This can also work the other way. Consider Webrooming, where a customer learns about an item online but then goes to a traditional brick and mortar store to make the actual purchase. This has brought the opportunity back to the traditional retailer.