If you want to stay competitive in the retail apparel industry, you have to embrace new retail technology—especially technology that syncs the mobile and in-store experience for your customers.
Some companies have been slow to introduce mobile-friendly technology into their stores for fear of hurting the retail experience. Many big box retailers have made the switch in 2015, however, because they’ve found that sophisticated mobile technology can lead to:
- Greater brand visibility
- Increased customer engagement
- More foot traffic and sales in brick and mortar.
One of the most advanced forms of mobile-friendly technology to hit the market in recent years is beacon technology.