This brief interview with Alert Tech’s CEO Marge Laney highlights how most apparel retailers are focusing on the wrong thing when it comes to customer experience.
Marge shares what retailers really should be looking at if they want to prioritize profits.
How intimately familiar are you with your customer’s journey? Do you know what brings your customer into your store? Do you know what happens while she’s in your store to make or break her decision to buy from you? What about after she leaves – what can you do to help ensure she doesn’t return her purchase?
An analysis of your customer’s journey can leave you with valuable insights into areas of weakness/opportunity.
Read More »The Power of the Customer’s Journey (& How You Can Use it to Fix Your Fitting Rooms)
As a retailer, you’re well aware of the importance of customer service. Exceptional customer service has the ability to surprise and delight customers and improve your bottom line.
With supportive technology, you can not only surprise and delight your customers, but provide qualitative measures of customer service, so that your team can make adjustments as needed.
Read More »How to Use Technology to Surprise and Delight Your Customers
A new survey released by Mindtree challenges the idea that most shoppers do not like to be disturbed by sales associates, and highlights the power of human touch… Read More »Just How Important is Human Touch in the Shopping Journey
A new survey released by Mindtree challenges the idea that most shoppers do not like to be disturbed by sales associates, and reveals the highly positive influence sales associates… Read More »Just How Important is Human Touch in the Shopping Journey
How motivated and engaged are your associates? If a customer walks into a random store, what are the chances they will receive excellent customer service? Will they walk away having had a positive personal experience with your brand?
How do you begin to benchmark the quality of service, and what can you do to improve?
If you identify and focus on improving customer service metrics, you’ll improve not just your revenues, but the motivation and satisfaction of your associates. Here’s how both you and your store staff can win big.
Read More »How Retail Associates Can Focus on Metrics and Win Big
This article originally appeared on FashionIsYourBusiness.com.
Brian Laney, VP of Sales for Alert Tech, a platform that specializes in call button systems, occupancy sensing and traffic analytics for retail, joins Pavan Bahl, Rob Sanchez and Marc Raco on the floor of the Innovation Center of the 2016 ECommerce Show USA in Atlanta, GA.
Read More »Maximizing Retail Customer Experience Using Metrics
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