Just How Important is Human Touch in the Shopping Journey

A new survey released by Mindtree challenges the idea that most shoppers do not like to be disturbed by sales associates, and reveals the highly positive influence sales associates have on shopper purchases.

mindtree-shopper-survey-sales-associates-influence-in-purchase-journey

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How Retail Associates Can Focus on Metrics and Win Big

How motivated and engaged are your associates? If a customer walks into a random store, what are the chances they will receive excellent customer service? Will they walk away having had a positive personal experience with your brand?

How do you begin to benchmark the quality of service, and what can you do to improve?

If you identify and focus on improving customer service metrics, you’ll improve not just your revenues, but the motivation and satisfaction of your associates. Here’s how both you and your store staff can win big.

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Maximizing Retail Customer Experience Using Metrics

This article originally appeared on FashionIsYourBusiness.com.

Brian Laney, VP of Sales for Alert Tech, a platform that specializes in call button systems, occupancy sensing and traffic analytics for retail, joins Pavan Bahl, Rob Sanchez and Marc Raco on the floor of the Innovation Center of the 2016 ECommerce Show USA in Atlanta, GA.
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