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How to Reduce Retail Apparel Returns

Each year, The Retail Equation releases a survey covering “Consumer Returns in the Retail Industry.” In 2015, perhaps the most notable stat was “Returns as percentage of total sales,” which came in at 8% according to the National Retail Federation (NRF).

That is of particular significance when you consider this: the total industry sales as tracked by NRF equated to $3.256 trillion. Which means that 8% of that sizable figure is $260.5 billion. Now, imagine if the industry could get even just some of that money back.

That’s an industry average; what are your annual sales figures and revenues? Are you hitting your targets and goals for growth and earnings? What would it do for your company if you were to add back even half of that 8%?

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Can a Fitting Room System Really Boost the Bottom Line?

Increasing store revenues is a challenge you can approach from any number of perspectives.

How can you adjust operations to increase revenue? One answer is a targeted customer service process that supports the customer purchase journey.

But how can you prove that such a process has an impact on revenue? What metrics will actually show a link from the changes to increased revenues?

Data-enabled fitting room systems offer a solution. These systems leverage technology to make your store more adept at serving customers and meeting their needs. Fitting room systems can provide improved customer service as well as increased revenue.

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