Knowing how a consumer thinks and feels about a given brand and its products is important. Understanding how loyal they feel toward the company and how likely they are to recommend it to their friends is also critical intel every business can benefit from. This is why retailers across the globe reach out for tools […]
As the online eCommerce boom moves steadily onward, more brick-and-mortar stores are closing their doors because their brand must downsize to be financially sustainable. While the public perception of downsizing may be detrimental to local companies, rightsizing can make sure that a business continues to thrive in this volatile marketplace. Downsizing vs. Rightsizing—What’s the Difference? […]
The competition between online and offline retailers is driving many businesses to search for ways to cut back and save pennies. What if we told you that you could do more with less without having to lose valuable associates, sacrifice the quality of your products, or reduce the customer experience? You can begin to shift the performance […]
A retailer can mail out flyers, pay for ads on Google and Facebook, and have the best fashions available in store for their customers. If you have a cramped, poorly lit, and ill-planned fitting room, there is no question that you are missing out on valuable revenue. Your fitting room is a major player in […]
While retail has never been as competitive as it is today there have also never been so many opportunities to increase conversions, boost customer loyalty, and create a unique and pleasing in-store customer experience. Before you seek out completely new avenues to help your business, take a look over your shoulder and consider existing factors […]
News shows department stores closing often. Learn why some are closing and how some adapt to keep their doors open.
You may not be aware how the cloud affects you as a retailer. There is a vast quantity of data available to help retailers make informed business decisions. However, the majority of brands do not collect useful data, let alone understand how to make best use of that data.