This brief interview with Alert Tech’s CEO Marge Laney highlights how most apparel retailers are focusing on the wrong thing when it comes to customer experience. Marge shares what retailers really should be looking at if they want to prioritize profits.
How intimately familiar are you with your customer’s journey? Do you know what brings your customer into your store? Do you know what happens while she’s in your store to make or break her decision to buy from you? What about after she leaves – what can you do to help ensure she doesn’t return her […]
As a retailer, you’re well aware of the importance of customer service. Exceptional customer service has the ability to surprise and delight customers and improve your bottom line. With supportive technology, you can not only surprise and delight your customers, but provide qualitative measures of customer service, so that your team can make adjustments as needed.
One of the biggest concerns with starting a pilot project is whether or not your teams will seamlessly adapt to the new systems. If your staff don’t adopt new habits and make full use of the new technology and systems, you’re leaving results on the table. This is where training is crucial. To help you get the most out of […]
The Three Crucial Steps to Take After a Pilot Project Ends After a pilot project is complete, how do you evaluate success or failure. How do you know if your investment of time and money was worthwhile? We will of course be analyzing much of the data along the way in order to adjust course, but […]
A new survey released by Mindtree challenges the idea that most shoppers do not like to be disturbed by sales associates, and highlights the power of human touch to boost sales (view the full infographic here). With the growing importance of eCommerce, it’s easy to lose sight of the one thing every sale has in common: people. And […]
Increasing store revenues is a challenge you can approach from any number of perspectives. How can you adjust operations to increase revenue? One answer is a targeted customer service process that supports the customer purchase journey. But how can you prove that such a process has an impact on revenue? What metrics will actually show a link from the changes to increased revenues? […]