Measuring Customer Engagement in Retail Stores
Measuring customer engagement in retail stores is common practice. Many stores monitor foot traffic and use visitor counts to help determine store performance. While this
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Amazon Brings the Fitting Room to You
To date, Amazon has struggled to successfully break into the apparel industry. However, “Prime Wardrobe,” may be a major game changer for the company and
A Fitting Room Solution That Works
Recently, when I was speaking with a retailer about our fitting room solution, they said something along the lines of, “That’s not really something our
Heads Up on Your In-Store Mobile Retail App
There is plenty to think about while you’re planning your brands in-store mobile retail app. If you’re like most retailers you have leadership that is
Online Retail Faces Big Problems with Returns
Online retail seems to face a litany of problems. A very prominent one among them is the return of goods. To put it simply, returns
What Shapes Customer Service Experience?
The answer is very simple: everything shapes the customer service experience! This includes not only traditional and “obvious” examples like a call center or email
Consumer Behavior Is Changing the Landscape of Retail
Consumer Behavior is Evolving There has been a fundamental shift in consumer behavior in regards to how products and services are consumed. It’s easy to
Millennial Women Tell Retailers How to Improve the Shopping Experience
The twenty-first century has had a significant impact on the way people shop, especially when it comes to clothing and accessories. This leaves retailers asking
Four Things Retailers Can Do to “Keep up” with Changing Consumer Preferences
How people shop, research, and buy products is changing faster now than ever before. In order for retailers to survive and scale during these tumultuous
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