Measuring customer engagement in retail stores is common practice. Many stores monitor foot traffic and use visitor counts to help determine store performance. While this… Read More »Measuring Customer Engagement in Retail Stores
Fitting Room Data
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Increasing store revenues is a challenge you can approach from any number of perspectives.
How can you adjust operations to increase revenue? One answer is a targeted customer service process that supports the customer purchase journey.
But how can you prove that such a process has an impact on revenue? What metrics will actually show a link from the changes to increased revenues?
Data-enabled fitting room systems offer a solution. These systems leverage technology to make your store more adept at serving customers and meeting their needs. Fitting room systems can provide improved customer service as well as increased revenue.
Wouldn’t it be great if your associates could take a peek into your fitting rooms?
The try-on is crucial to the buying decision, which is one reason fitting rooms are so important to retailers’ financial health. If associates could – at a glance – see which customers need service, they could provide support when most needed in the purchase process.
And yet, for obvious customer privacy reasons, there is usually no visibility in this area of the store (although call buttons can be pretty useful in providing customer service when necessary).
Fortunately, you can gather a number of critical data points without stirring up a privacy lawsuit. For starters, you can examine statistics, such as the average length of a fitting room visit.
As every major retailer knows, there are significant performance variations between locations. What few are able to explain, however, is exactly what factors explain the differences between low and high performing stores, and what levers they should be able to pull to increase store performance.
If you want to boost sales and delight customers, start by focusing on the basics. The following fitting room key performance indicators (KPIs) will shed light on those performance levers.
Savvy retailers know that the fitting rooms are one of the most critical areas of the store. After all, when a customer uses the fitting room, the chance they’ll make a purchase jumps to 67%, versus 10% for those who do not try their purchases on.
But how do you evaluate whether or not your fitting rooms are working as they should to turn shoppers into customers? Well, you can start by making sure you’re not missing out on the top key performance indicators (KPIs) for your fitting rooms.