Measuring customer engagement in retail stores is common practice. Many stores monitor foot traffic and use visitor counts to help determine store performance. While this… Read More »Measuring Customer Engagement in Retail Stores
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There is plenty to think about while you’re planning your brands in-store mobile retail app. If you’re like most retailers you have leadership that is… Read More »Heads Up on Your In-Store Mobile Retail App
Online retail seems to face a litany of problems. A very prominent one among them is the return of goods. To put it simply, returns… Read More »Online Retail Faces Big Problems with Returns
The answer is very simple: everything shapes the customer service experience! This includes not only traditional and “obvious” examples like a call center or email… Read More »What Shapes Customer Service Experience?
Consumer Behavior is Evolving There has been a fundamental shift in consumer behavior in regards to how products and services are consumed. It’s easy to… Read More »Consumer Behavior Is Changing the Landscape of Retail
The twenty-first century has had a significant impact on the way people shop, especially when it comes to clothing and accessories. This leaves retailers asking… Read More »Millennial Women Tell Retailers How to Improve the Shopping Experience
How people shop, research, and buy products is changing faster now than ever before. In order for retailers to survive and scale during these tumultuous… Read More »Four Things Retailers Can Do to “Keep up” with Changing Consumer Preferences