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The Best Time to Promote Your Customer Loyalty Program

Customer loyalty programs are undeniably powerful, a surefire way to increase sales. But it’s tricky to get customers to part with personal information, even when the loyalty program comes with perks.

Many businesses choose the point of sale as the time to introduce customer loyalty programs, but in fact by this point most customers have made up their minds about what they want and just want to complete their transactions and leave the store as quickly as possible.

Could you be underestimating the importance of your fitting rooms? Did you know that your customers are at their most receptive to promotions, including customer loyalty programs, while in the fitting room?

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However, in the fitting room a customer has a reason to be receptive; the typically substantial discounts many customer loyalty programs offer them. This is important because in order for your customer loyalty programs to be effective, not only do they need to be compelling, but you need to offer them to your customers when they’re most receptive.

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How to Increase Retail Apparel Conversion: Turning Shoppers Into Customers

It’s a familiar scene in any retail apparel store: A potential customer walks through the door or into a department, perhaps because a display item caught their eye, or maybe as a result of online research they completed before coming to the store. They look more closely at the item, check the price, and then start looking for their size. The sales associate approaches and asks, “Can I help you find anything?”

This is just one of the many opportunities to encourage the try-on. At that moment, the sales associate will hear either “No thanks, I’m just looking.” or “Yes, do you have this shirt in a medium?” By getting them in the door you are ahead of the game; however, there are many more chances for that shopper to walk away empty-handed.

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But you already knew that, didn’t you? To drive sales, we need to answer these questions:

  • How can we convert that prospect from someone who is “just looking” into a paying customer?
  • What strategies do successful, top-tier retailers employ to keep prospects in the store until they make a final purchase decision?

In most cases, a relatively serious sales floor shopper will find their size and head for the fitting room to see how that medium-sized shirt fits them.

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What Kind of Customer Uses a Call Button?

There are a number of pieces of technology that Alert Tech provides. One of them is fitting room call buttons.

Sometimes when I am talking with a retailer about these call buttons, they say something along the lines of, “That might work for other retailers, but our customers wouldn’t use call buttons.”

So I’d like to set the record straight on the type of customer that uses a fitting room call button. In order to do so, I need to start with what goes on in the fitting room.

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Retail Expert Marge Laney Launches Mission to Improve Fitting Rooms, Increase Sales

Fit Happens: Analog Buying in a Digital World will Change Retail Conversations

Fitting room expert and Alert Tech CEO Marge Laney is on a one-woman mission to improve fitting rooms in retail apparel stores. From dim lighting to bad mirrors, poor design and a lack of service, Laney is launching her new book, Fit Happens; Analog Buying in a Digital World to prompt new conversations retailers are having about their in-store experience.

“The fitting room is every apparel retail store’s most valuable square footage,” said Laney. “It’s where your customers make their decision to buy. But it’s often overlooked as a revenue generator and opportunity for customer engagement.”

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