Customer loyalty programs are undeniably powerful, a surefire way to increase sales. But it’s tricky to get customers to part with personal information, even when the loyalty program comes with perks.
Many businesses choose the point of sale as the time to introduce customer loyalty programs, but in fact by this point most customers have made up their minds about what they want and just want to complete their transactions and leave the store as quickly as possible.
Could you be underestimating the importance of your fitting rooms? Did you know that your customers are at their most receptive to promotions, including customer loyalty programs, while in the fitting room?
[Tweet “It’s tricky to get shoppers’ personal information, even when your loyalty program comes with perks”]
However, in the fitting room a customer has a reason to be receptive; the typically substantial discounts many customer loyalty programs offer them. This is important because in order for your customer loyalty programs to be effective, not only do they need to be compelling, but you need to offer them to your customers when they’re most receptive.