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Fitting Room Technology

Innovative Technology Delivered at H&M’s Newest Flagship

H&M recently opened its largest flagship store yet. And although we were impressed by the size of the store – at 63,000 square feet – we were more impressed by the details… ones you won’t find anywhere else.

What details, you ask?

How about heat sensors in each of the 40 dressing rooms so associates know when rooms are occupied?

[Tweet “Check out the new fitting room technology in H&M’s flagship store #instore @margelaney”]

Or “try-and-buy” stations that let you check out straight from the dressing room (capitalizing on the moment a shopper decides to make a purchase, while avoiding the line at the register).

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What People Are Saying About Fit Happens

I’ve been excited at how many great press mentions Fit Happens has been getting lately! A great many thanks to Margo Myers for helping make this happen.

It really is a passion of mine – the fitting room is the most valuable real estate in the store, and far too many retailers fail to utilize it anywhere near capacity.

(Haven’t had a chance to read Fit Happens yet? Download a free chapter now.)

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