I’ve been excited at how many great press mentions Fit Happens has been getting lately! A great many thanks to Margo Myers for helping make this happen.
It really is a passion of mine – the fitting room is the most valuable real estate in the store, and far too many retailers fail to utilize it anywhere near capacity.
(Haven’t had a chance to read Fit Happens yet? Download a free chapter now.)
STORES Magazine Article
Just last week, Fit Happens was liberally referenced in STORES magazine’s April 2015 article “Selling Satisfaction“.
[Tweet “65% of shoppers won’t ask for help if they can’t find their size http://goo.gl/1G7VHi”]
Book Launch Interview
At the start of our conversation, Margaret asked her audience, “How many people have not liked what happened in a fitting room?”
You know the result – every person raised their hands!
[Tweet “How many people have not liked what happened in a fitting room? http://fithappensthebook.com/ @margelaney”]
One of the other things Margaret said was, “Shopping is such a time consuming experience; when you’re unsuccessful that’s one of the worst feelings!”
I couldn’t agree more. Retailers need to make the experience more likely to be successful for their customers, especially those who are far enough along in the sales process that they’re in a fitting room!
[Tweet “Shopping is so time consuming; when you’re unsuccessful that’s one of the worst feelings! @margelaney”]
Lousy fitting room experiences mean lousy customer experience, which lead to lousy sales for retailers. But it doesn’t have to be this way – which is one of the reasons I wrote Fit Happens in the first place!
RSR’s Post-NRF Debrief Webinar
Before Fit Happen was even released, Retail Systems Research highlighted the book in their post-NRF debrief webinar.
[Tweet ” ‘The fitting room is an often underutilized part of the retail apparel experience’ @paula_rosenblum @margelaney”]
Check out the webinar here (Fit Happens is discussed at the 29:29 minute mark).
[Tweet ” ‘I strongly recommend you read Fit Happens’ @paula_rosenblum http://fithappensthebook.com/”]
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