A retailer can mail out flyers, pay for ads on Google and Facebook, and have the best fashions available in store for their customers. If… Read More »Fitting Room Optimization Can Be a Quick Fix for Stores with Stagnant Sales
Fitting Room Optimization
Wouldn’t it be great if your associates could take a peek into your fitting rooms?
The try-on is crucial to the buying decision, which is one reason fitting rooms are so important to retailers’ financial health. If associates could – at a glance – see which customers need service, they could provide support when most needed in the purchase process.
And yet, for obvious customer privacy reasons, there is usually no visibility in this area of the store (although call buttons can be pretty useful in providing customer service when necessary).
Fortunately, you can gather a number of critical data points without stirring up a privacy lawsuit. For starters, you can examine statistics, such as the average length of a fitting room visit.
Relatively speaking, the fitting room is one of the smallest areas of any retail store. These unobtrusive rooms are often tucked away in the back, and as a retailer, you could easily forget all about them. That is, until you understand the importance of this small-but-mighty area of the store.
For example, did you know that fitting rooms are key to increased sales and decreased returns? Let’s look at why the fitting room is crucial to retail performance.
[Tweet “The small-but-mighty fitting room is crucial to #retail performance.”] Read More »Why is the Fitting Room so Important in Retail Analytics?
As every major retailer knows, there are significant performance variations between locations. What few are able to explain, however, is exactly what factors explain the differences between low and high performing stores, and what levers they should be able to pull to increase store performance.
If you want to boost sales and delight customers, start by focusing on the basics. The following fitting room key performance indicators (KPIs) will shed light on those performance levers.
At Alert Tech, we get a number of frequently asked questions about our fitting room technology. Two of the most common questions are:
- What is your system used for?
- How can it make my retail store more effective at providing a stellar customer experience?
I’ll break down the answer to the first question into the main hardware components:
- fitting room occupancy sensors give retailers insight into an area where you can’t install cameras
- call buttons allow shoppers to request sales assistance when they are already in the fitting room (Of course, there’s a lot more to it than that. You can read more about what kinds of customers use call buttons and why fitting room call buttons boost sales.)
- most retailers use iOS devices to control the fitting room situation (for instance, our app can be used to reserve fitting rooms, add customer names, and store important item information)
However, our fitting room technology provides more than just a means for better customer service. Our system also collects data that can be helpful to retailers. What types of data can our system record, and how can your store benefit from it? Read on to learn more.
In the retail apparel industry, there are few things more crucial to the success of your business than the fitting room. You can do all the marketing and paid advertising you want, but if your customers don’t connect with your products and associates enough to try on your clothes, you’re in serious trouble.
To get an idea of how important the fitting room is, just consider the data we’ve collected:
- Shoppers who use fitting rooms are almost 7 TIMES more likely to buy products compared to those who simply browse the sales floor.
- Shoppers who enter the fitting room on a regular basis are TWICE as likely to buy products from that store.
- Shoppers who receive service in the fitting room are THREE TIMES as likely to buy products from that store.
- If a customer does not visit the fitting room, it doubles the likelihood of that customer returning part of their purchase to the store.
Because fitting rooms are so important in the apparel business, they are worth paying attention to. They must become a part of your analytics, as much as door traffic and daily sales.
Specifically, you should be measuring these five industry benchmarks.
Read More »5 Most Important Retail Industry Benchmarks for Fitting Rooms
A question that many different retail shop owners are asking these days (and indeed, a common question among shoppers themselves) is what the “store of the future” will resemble. Will brick and mortar stores even continue to exist? Will the entire shopping scene shift to online-based operations and purchases? Or will the “store of the future” be a hybrid between the traditional brick and mortar store setup and the more modern shopping experience offered by Amazon and other online retailers?
It was the start of the holiday shopping season. The music had switched to Christmas carols, Santa was setting up shop in the center court, and parties were being planned for the first snowfall in the mall.
This was supposed to be the most wonderful time of the year, but for Joe, a manager at a large retail store, it was far from delightful.
Sales for the year were miserable. He was going to close out the year down 9% from last year, which for him was unacceptable. His boss was upset, of course, but even worse was that he had just found out that his friend Shannon across the mall was having the opposite experience in her store. They’d always been friendly rivals, but he usually ended up having a better year than her.
What was she doing differently?
Another day, another dollar, Shelby thought as she clocked out for lunch.
This job was starting to wear on her. She always thought retail would be so much fun! She loved shopping. She loved fashion. So why wasn’t her work helping shoppers on the sales floor and in the fitting room more exciting?
Read More »How Retail Store Technology Attracted New Talent
The streets are littered with the ideas of those who thought they had developed the “next big thing” in retail technology. Consider the key lessons learned from the first forays into Mobile POS devices. While the first iterations of this new technology weren’t an immediate success, the intentions behind it are sound, and the next generation is sure to be invaluable.
Without these constant efforts to improve and innovate in retail technology, we wouldn’t have new tools to surprise and delight customers, while improving store management processes. Look at radio-frequency identification (RFID) tracking, for example. With RFID tags, retailers can not only confirm that an item is in-stock, but they can also pinpoint exactly where it is located in the store.
How do these technological enhancements affect customers? With each new development that increases efficiency or lowers overall costs, customers benefit from an improved shopping experience.