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Why Running Pilot Programs in (Only) Your Top Stores is a Huge Mistake

When you’re ready to try a new process or technology, how do you select your ‘test’ stores?

If you’re like many retailers we talk to, you’re focusing exclusively on testing pilot programs in a select group of probably top performing stores. Although this is a good place to start, there are definite downsides to this approach. Depending on the goals of your pilot project, these drawbacks can be significant.

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5 Brilliant Ways to Use the Cloud on the Sales Floor

When it comes to retail success, the sales floor has always played a pivotal role. This hasn’t changed, but the sales floor itself has transformed dramatically since the rise of the digital age. Using new technologies, retailers can now use software to track data, and real-time analytics to maximize salesHere are 5 brilliant ways cloud-based systems create a more efficient sales floor.

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How Much Luxury Can Be Behind a Doorbell?

In the days of yore, people defined luxury by marble fixtures, gold enhancements, and high-tech amenities. In those days, high tech meant easy access to a bedside button that instantly called for the maid or butler to show up at your beck and call.

Today, luxury feels a little bit different. It’s defined as fancy cars, opulent homes, and other types of high-tech amenities. The one thing that hasn’t changed is the expectation.

People who live in luxury expect quality service. These people demand individualized attention and help when they need it and where they need it. In a clothing store, this can mean having the same bedside button in a fitting room, so an associate is available at their beck and call.

On the surface, a doorbell doesn’t sound luxurious. Dig a little deeper and you’ll realize why it’s so in-demand in every shop from intimate boutiques to high-end department stores.

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America’s Top 10 Brick & Mortar Apparel Stores

With the allure of eCommerce, brick and mortar stores can seem less relevant. But – particularly when it comes to apparel – physical stores remain incredibly relevant. Consider too that America’s top apparel stores all have a strong brick and mortar presence.

The Online Revolution

Traditional stores no longer define retail. Apparel retailers now flourish online, with customers flocking daily to the web to browse and price shop. The eCommerce trend continues to grow, with analytics firm comScore reporting a staggering $53.3 billion worth of sales in November and December of 2014 alone.

Why then do brick and mortar stores remain viable options for retailers?

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