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Retail Technology Blog

Analysis

Measuring Customer Engagement in Retail Stores

October 26, 2018/0 Comments/in Brick and Mortar, Fitting Room Data, Retail Data, Retail Operations, Uncategorized /by Alert Tech Staff

Measuring customer engagement in retail stores is common practice. Many stores monitor foot traffic and use visitor counts to help determine store performance. While this information can be helpful, it doesn’t tell the whole story. Foot Traffic Data Can be Manipulated A recent article on RetailWire delves into the specifics of why foot traffic data […]

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wardrobe

Amazon Brings the Fitting Room to You

September 28, 2018/0 Comments/in Customer Experience, Fitting Room Process /by Alert Tech Staff

To date, Amazon has struggled to successfully break into the apparel industry. However, “Prime Wardrobe,” may be a major game changer for the company and its competitors as it brings the fitting room to you. The service allows Amazon Prime members to load up a box with three or more apparel items from the website. […]

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lightbulb

A Fitting Room Solution That Works

September 21, 2018/0 Comments/in Customer Experience, Fitting Room Process, Fitting Room Psychology /by Alert Tech Staff

Recently, when I was speaking with a retailer about our fitting room solution, they said something along the lines of, “That’s not really something our customer base needs.” In fact, their clientele is exactly the type of customer who would benefit from this type of solution. It seems to be a common misconception that only a […]

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iPhone

Heads Up on Your In-Store Mobile Retail App

September 12, 2018/0 Comments/in Customer Experience, Queue Management /by Alert Tech Staff

There is plenty to think about while you’re planning your brands in-store mobile retail app. If you’re like most retailers you have leadership that is pushing an IT team to move quickly to keep up with the competition. I’ll take it a step further and let you know that I have been at the table […]

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Online Retail Faces Big Problems with Returns

September 7, 2018/0 Comments/in Sales & Conversion /by Alert Tech Staff

Online retail seems to face a litany of problems. A very prominent one among them is the return of goods. To put it simply, returns are disproportionally common with online shoppers. In fact, it’s so disproportionate that it’s really costing the online retailers and it is starting to bear down on profits. While sales themselves […]

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Customer Service Experience

What Shapes Customer Service Experience?

August 17, 2018/0 Comments/in Customer Experience /by Alert Tech Staff

The answer is very simple: everything shapes the customer service experience! This includes not only traditional and “obvious” examples like a call center or email support, but also the in-store and online experience. It encompasses everything about a brand and its interactions. Something as simple as an associates friendly disposition can drastically change the experience a […]

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Photo by Ross Findon on Unsplash

Consumer Behavior Is Changing the Landscape of Retail

August 10, 2018/0 Comments/in Retail Operations /by Alert Tech Staff

Consumer Behavior is Evolving There has been a fundamental shift in consumer behavior in regards to how products and services are consumed. It’s easy to point fingers and blame technology for the downsizing of retail, but there are a number of other factors which are responsible for this transformation. Time Constraints In today’s world, we […]

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Recent Posts

  • Measuring Customer Engagement in Retail Stores
  • Amazon Brings the Fitting Room to You
  • A Fitting Room Solution That Works
  • Heads Up on Your In-Store Mobile Retail App
  • Online Retail Faces Big Problems with Returns

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