Build Trust With Your Customers by Keeping Them In-the-Know

The only thing worse for your business than an angry customer is an angry customer who feels that you have misled them in some way. Customers need to trust that the company they’re working with has their best interests at heart before they give them money, and one way to earn that trust is to be as upfront and honest as possible. This is true of every facet of business no matter what industry you work in, but it’s especially important when it comes to wait times.

Restaurants, retail stores, repair services, and many other types of businesses will likely require their customers to wait at some point during the transaction. This is an inevitable part of life, but in an age where attention spans are shortening, and people are programmed for instant gratification, wait times can be devastating to your business. A study done by Northwestern University found that when standing in a fast food line, the amount a customer is willing to pay decreases each extra second that they’re waiting.

Read more

3 Ways to Squeeze More Profit Out of Your Retail Store

What is the mission of your retail store? Are you a value provider of fashion for all seasons and occasions? Or is your store mission to attract consumers who demand high-end designer goods regardless of price? It does not matter if you specialize in purses, childrens clothes, maternity, swimsuits or men’s suits – they are all designed to bring in sales and profits.

Regardless of whether you are a new business owner or someone who has owned or managed a retail store for years, your company wants to maximize revenue to drive profitability for the business and its stakeholders.

To help take your business to the next level and ensure your profits are at an all-time high, implement the following strategies to squeeze maximum earnings from your retail store.

Want to learn more about harnessing the power of retail technology?

Read more

10 Ways Retailers Can Stop Leaving Money on the Table

Do you know what you need to do to create lifelong customers? Want to know what retail technology industry leaders are using to help maximize their profits and build customer loyalty?

Smart retailers are always looking for ways to increase profits. These 10 strategies will help you stop leaving money on the table.

Want to learn more about harnessing the power of retail technology?

Read more

The Best Time to Promote Your Customer Loyalty Program

Customer loyalty programs are undeniably powerful, a surefire way to increase sales. But it’s tricky to get customers to part with personal information, even when the loyalty program comes with perks.

Many businesses choose the point of sale as the time to introduce customer loyalty programs, but in fact by this point most customers have made up their minds about what they want and just want to complete their transactions and leave the store as quickly as possible.

Could you be underestimating the importance of your fitting rooms? Did you know that your customers are at their most receptive to promotions, including customer loyalty programs, while in the fitting room?

However, in the fitting room a customer has a reason to be receptive; the typically substantial discounts many customer loyalty programs offer them. This is important because in order for your customer loyalty programs to be effective, not only do they need to be compelling, but you need to offer them to your customers when they’re most receptive.

Want to learn more about harnessing the power of retail technology?

Read more