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How to Collect Data with Fitting Room Technology

At Alert Tech, we get a number of frequently asked questions about our fitting room technology. Two of the most common questions are:

  1. What is your system used for?
  2. How can it make my retail store more effective at providing a stellar customer experience?

I’ll break down the answer to the first question into the main hardware components:

  • fitting room occupancy sensors give retailers insight into an area where you can’t install cameras
  • call buttons allow shoppers to request sales assistance when they are already in the fitting room (Of course, there’s a lot more to it than that. You can read more about what kinds of customers use call buttons and why fitting room call buttons boost sales.)
  • most retailers use iOS devices to control the fitting room situation (for instance, our app can be used to reserve fitting rooms, add customer names, and store important item information)

However, our fitting room technology provides more than just a means for better customer service. Our system also collects data that can be helpful to retailers. What types of data can our system record, and how can your store benefit from it? Read on to learn more.

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How to Avoid the Dreaded Re-dress

It’s no secret that the fitting room is the single most important area of any successful retail apparel business. Customers can visit your website, follow you on social media platforms and browse your stores all day long, but unless they make routine visits to your fitting room to try on clothes, they will never contribute significantly to the revenue of your company.

Over the years our company has worked extremely hard to create technology that drives in-store traffic for retailers, gets customers off the sales floor and into the fitting room, tracks important fitting room metrics, and perhaps most importantly—improves the fitting room experience of each and every customer.

We’ve used various analytic tools to help retailers better manage the fitting room experience of their customers, but one of the most effective ways we’ve found is through the installation of fitting room call buttons.

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