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How to Reduce Retail Apparel Returns

Each year, The Retail Equation releases a survey covering “Consumer Returns in the Retail Industry.” In 2015, perhaps the most notable stat was “Returns as percentage of total sales,” which came in at 8% according to the National Retail Federation (NRF).

That is of particular significance when you consider this: the total industry sales as tracked by NRF equated to $3.256 trillion. Which means that 8% of that sizable figure is $260.5 billion. Now, imagine if the industry could get even just some of that money back.

That’s an industry average; what are your annual sales figures and revenues? Are you hitting your targets and goals for growth and earnings? What would it do for your company if you were to add back even half of that 8%?

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How Much Time Do Your Customers Spend in the Fitting Room? (& Why Should You Care?)

Wouldn’t it be great if your associates could take a peek into your fitting rooms?

The try-on is crucial to the buying decision, which is one reason fitting rooms are so important to retailers’ financial health. If associates could – at a glance – see which customers need service, they could provide support when most needed in the purchase process.

And yet, for obvious customer privacy reasons, there is usually no visibility in this area of the store (although call buttons can be pretty useful in providing customer service when necessary).

Fortunately, you can gather a number of critical data points without stirring up a privacy lawsuit. For starters, you can examine statistics, such as the average length of a fitting room visit.

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