Posts

How to Get Customers to the Highest Converting Part of Your Store

Often neglected as shopkeepers look at the big picture for their brick and mortar stores, fitting rooms represent one of the biggest opportunities for retailers to increase retail conversions and drive up sales. The fitting room is where shoppers make their final buying decisions, a factor that makes it more important than ever for shop owners to take special care of how their fitting rooms are organized, cared for, and managed by associates.

It’s crucial to ensure that the fitting room experience is as convenient, comfortable, and exciting for shoppers as the rest of their shopping experience. However, before retailers can even begin to think about providing a quality fitting room experience, they must take into consideration what it takes to get customers into the highest converting part of the store.

Want to learn more about harnessing the power of retail technology?

Read more

Retail Upselling and Cross-Selling: How to Increase the Value of Every Sale

If you work in retail, you may be well aware of the importance of steering shoppers to the fitting room soon after they have entered the store. There’s an excellent reason for that – customers make the final purchase decision on an apparel purchase in the fitting room. And that’s just for the items that caught their eye from the window.

Once a customer is in the fitting room, they are a captive audience. However, it’s important to make sure they don’t feel trapped. There’s a fine line between attentive and annoying, and sales associates must learn how to stay well back of that line.

The most successful retailers take advantage of a customer’s time in the fitting room by encouraging them to turn that purchase of a single item into a larger sale. How exactly do they do that? Through the fine art of upselling and cross-selling!

Want to learn more about harnessing the power of retail technology?

Read more