How Shoppers Purchase Apparel: Understanding the Customer Journey
For you to understand the retail experience of your customer, you need to look at the process through their eyes. While shopping, the customer navigates through three very distinct zones: The Engagement Zone, The Decision Zone, and the Disengagement Zone.
How can you successfully engage your customer, help her to decide on a choice or choices from the sales floor, and then move her quickly and efficiently through the fitting room and out of the store?
If you can fulfill your customer’s needs and desires, you will establish customer loyalty. If your customer has an outstanding retail experience, then you’ll have a repeat customer again and again.
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