There’s a popular saying in the business community:
What gets measured, gets done.
It’s as true for stock performance as it is for an in-store promotion. It’s also one area where online retailers currently have an edge over their brick and mortar competitors. Online, it’s easy to track every step of a consumer’s shopping trip, from the landing page right through to the payment.
Can you replicate the sophisticated metrics used on the web to increase sales in the store? Absolutely! It all comes down to people counting.