You know you can’t make guesses when it comes to your customers, just as you can’t guess what type of apparel is in fashion for the current season. When you’re in the retail industry, everything needs to be calculated carefully to maximize your units per transaction, average dollar sales and improve your brand identity among your potential buyers and existing customers.
An effective retail analytics campaign can:
- reveal the problems your customers are facing
- uncover the concerns your store associates are facing
- accurately analyze the behavior of your consumers
- use the data generated to help increase brand awareness, as well as customer loyalty and retention rates.
If you’re searching for the ingredients required for an effective retail analytics campaign, check out the following five best practices.