With the allure of eCommerce, brick and mortar stores can seem less relevant. But – particularly when it comes to apparel – physical stores remain incredibly relevant. Consider too that America’s top apparel stores all have a strong brick and mortar presence.
The Online Revolution
Traditional stores no longer define retail. Apparel retailers now flourish online, with customers flocking daily to the web to browse and price shop. The eCommerce trend continues to grow, with analytics firm comScore reporting a staggering $53.3 billion worth of sales in November and December of 2014 alone.
Why then do brick and mortar stores remain viable options for retailers?