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September 21, 2015

How to Make a Fitting Room Presentable

We’re on a mission to help you understand how to make fitting rooms better. This is the first of a three-part series intended to provide the basics of a great fitting room experience. The initial focus is on ensuring fitting rooms are presentable.

If you have been following along with us for a little while, you’re probably starting to come around to the idea that fitting rooms are important. Really important. Because this tiny room is where the customer makes their buying decision, it’s really one of the most critical elements to retail success.

And yet the fitting room, where the success or failure of the retail transaction hangs precariously in the balance, is often among the most neglected areas of the store. Think about it:

Is there another area of the store that’s so completely void of technology, either to support the fitting room process or to collect invaluable consumer data?

Once you accept that the current approach to the fitting room experience is, in most cases, completely broken, you can start doing something to address it.

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