Top 3 Risks of Failing to Invest in Queue Management
In your store, it’s your customer against the line. When your buyer walks in, the first thing she notices is how long she’s going to have to wait for a fitting room or to check out. If you’re plagued with long queues, you’re losing sales.
The sales are not a temporary sales loss either. Long queues have a long-term impact.
Letting lengthy queues perpetuate in your stores can do serious damage to your brand.
- Your customers will continually think of your store as providing poor customer service;
- Your associates will feel stressed, causing them to act more rushed and provide a poorer level of customer service;
- You will have a higher abandonment or walk off rate;
- Your brand perception in the market will take a blow;
- You’ll have fewer loyal customers;
- Your word-of-mouth marketing will suffer.
When you ignore your long queues and hope they’ll disappear on their own (they won’t) you face 3 major queue management risks.
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