How to Study Your Customers Behavior and Change Proactively
We live in an age of impulse buys. In the retail space, it’s not at all uncommon for a customer to walk in with the intention of just browsing, but to end up making a purchase. Shoppers are always grabbing things off the shelf and head to the cash register based on little more than a whim.
An obvious enemy to these types of impulse buys are long lines. The more time that a customer has to think about an impulse decision, the less likely it becomes that they are going to go through with that decision. Furthermore, long or boring lines can make a customer question whether or not a 10 or 15-minute wait is even worth it for the purchase he or she was going to make.
As you can see, queue management is very, very important. However, managing the queues in your store is about more than shortening your lines. Cutting the line at the cash register in half, while an attractive idea, is not always possible—particularly at peak shopping hours.
Plus, even if you could shorten your lines, would you want to? After all, having a busy, bustling store often leads directly to higher revenues.
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