People hate it when they have to wait in line for 45 minutes at their neighborhood grocery store, but they have no trouble at all waiting in line for three hours to get the newly released iPhone or get front row seats to the new Star Wars movie. Either way they’re standing in line, so what makes the difference?
Though your customers may expect to wait in line when trying on clothes or making a purchase at your retail store, if you really want to dazzle them you need to turn their wait into an experience they will remember forever.
Times Writer Mandy Oaklander once wrote that when a customer waits for an experience instead of an object, they get excited about the wait instead of dreading it. If you can learn how to make the wait a little more exciting, you will retain more customers and increase your in-store revenue in the long run. Instead of seeing the wait as a process they have to go through, customers will begin to feel like they are part of a unique event that caters to their needs.