November 12, 2015

build customer trust

Build Trust With Your Customers by Keeping Them In-the-Know

The only thing worse for your business than an angry customer is an angry customer who feels that you have misled them in some way. Customers need to trust that the company they’re working with has their best interests at heart before they give them money, and one way to earn that trust is to be as upfront and honest as possible. This is true of every facet of business no matter what industry you work in, but it’s especially important when it comes to wait times.

Restaurants, retail stores, repair services, and many other types of businesses will likely require their customers to wait at some point during the transaction. This is an inevitable part of life, but in an age where attention spans are shortening, and people are programmed for instant gratification, wait times can be devastating to your business. A study done by Northwestern University found that when standing in a fast food line, the amount a customer is willing to pay decreases each extra second that they’re waiting.

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smart mirror technology

How Smart Mirror Technology Increases Smiles and Sales

This post has been edited since it originally appeared on VMSD.com

As online retailers continue to grow, brick and mortar clothing stores have been struggling to find ways to remain competitive against juggernauts like Amazon and eBay. These massive online retailers have access to seemingly limitless inventories of styles and colors that customers can browse at the click of a button. And, they don’t have to worry about some of the same costs such as staffing and theft. So how are top tier retail clothing stores supposed to entice shoppers to visit their stores and get the sales they need to stay in – and grow – their businesses?

The newest advance set to help reframe the retail experience is called the smart mirror.

While there are several competing models being tested across the country, a standard smart mirror functions as a combination of a mirror and video camera. The smart mirror will snap a video of a customer in an outfit and then display it as they try on different combinations letting them quickly compare looks. This lets customers decide which outfit they like best, and some smart mirrors can even let customers see how they would look in a different outfit without ever undressing.
Read More »How Smart Mirror Technology Increases Smiles and Sales