Are Mobile Checkouts the Next Big Thing in Retail?
Once upon a time, retailers were terrified when a customer pulled out their smartphone in the store. The dreaded practice of “showrooming” was surely in effect from that point forward.
Yet the practice of comparing prices on the sales floor hasn’t had the detrimental impact that retailers once feared. If anything, the use of smartphones in brick and mortar stores has been a benefit to retailers.
If that phone-toting customer is inclined to spend more than one who does not, then it behooves you to do everything you can to cater to mobile users. The introduction of mobile checkouts is the next logical step in the continued evolution of the retail shopping experience.
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