How much data does your store collect every day? More importantly, how is that data used to help your store improve its sales, systems and services?
For many retailers, the answers to these questions are unclear. Does that sound like you?
The Internet of Things (IoT) is one of the hottest buzzwords in retail right now. In its simplest definition, it is the connection of one device to another. Usually, data (commonly referred to as “big data” because of how much information is gathered) is collected alongside this connection to improve retail store decision-making.
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The question many retailers are now asking is, how useful is the data collected in a retail store and what type of data should you be gathering?