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December 21, 2015

ways retailers can use the IoT

5 Practical Retail Applications for the Internet of Things

Every day, we send information to this mysterious place known here on earth as “the cloud.” This information is shared seamlessly between connected devices as required, without so much as a second thought. Have you ever wondered how your iPad knows where you stopped watching that show on Netflix on your TV? It’s not magic, it’s just one example of the Internet of Things (IoT) in action.

That’s a lot of data going up into the cloud every day! Are you wondering if it’s too much to handle? More importantly, how can all of this data help retailers increase sales and improve the customer experience?

McKinsey & Company recently asked business experts, “What’s the one piece of advice for a business leader interested in the Internet of Things?” When you combine the wisdom gleaned from the McKinsey research with our own retail expertise, you get five practical uses of the IoT for retailers.

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