February 4, 2016

brick and mortar shopping trends

Why Customers Get Educated Online but Buy In-Store

Finally! Kristin sealed up the last envelope with invitations to her sister Sarah’s bridal shower. This was going to be a huge event!

Her sister was marrying the man of her dreams. Kristin loved the pair as a couple and couldn’t wait to see them walk down the aisle… this wedding was going to be one for the record books. Or, her record books anyway.

Sarah was marrying a man from India. The pair decided to hold a traditional Indian wedding with intermittent glimpses of the American culture where Sarah was raised. The entire affair would last four days.

Kristin was in charge of the bridal shower. That she could handle.

As she finished addressing the last envelope, she was excited for the next task on her to-do list – shopping!

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