July 7, 2016

Why Running Pilot Programs in (Only) Your Top Stores is a Huge Mistake

When you’re ready to try a new process or technology, how do you select your ‘test’ stores?

If you’re like many retailers we talk to, you’re focusing exclusively on testing pilot programs in a select group of probably top performing stores. Although this is a good place to start, there are definite downsides to this approach. Depending on the goals of your pilot project, these drawbacks can be significant.

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