fitting room

shopping habits of women

What Women Really Want When Shopping for Clothes

Alert Tech recently hired a retail technologist to perform an informal survey of two dozen women between 19 and 33. The goal of this study was to get inside the female buyer’s mind and understand how women shop.

The results were quite telling. After learning about shopping habits and retail preferences, the findings gave retailers a lot of significant data to use in their store.

Here are some of the most compelling findings from the survey.

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How to Fix Broken Fitting Rooms with In-Store Analytics

In the history of mankind, has anyone ever been inspired by the words “good enough?” When sales are meeting expectations and staff turnover rates are relatively low, it’s easy for retail managers to get comfortable.

But as we all know, there is always room for improvement!

For example, did you know that 5% of fitting room users abandon their purchase because of a poor experience at the1 moment of truth? Maybe they needed another size, and there was nobody there to help them, or perhaps the long lines to try on their apparel purchase put them off entirely.

Think about what a 5% increase in paying customers might look like during an annual performance appraisal! But how do you tap into that pool of lost sales and turn things around?

By using in-store analytics to improve the fitting room experience!

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5 Fitting Room Mistakes You'd Better Not

5 Fitting Room Mistakes You’d Better Not Make

When you were planning the location for your apparel store, you probably did a lot of homework. You read the latest research on how to make the cashwrap more appealing, what kind of music should be played and at what volume, and what floor layout would work best to engage customers and drive sales.

When you were doing that research, did the fitting rooms come up at all?

For too long, the fitting rooms have been the most neglected area of many stores. Fitting rooms are often an afterthought in the back corner, a place that no one pays much attention to at all. That’s a shame because the fitting room is where the customer makes the final decision on an apparel purchase!

The next time you’re in the store, have a good look at your fitting rooms. Are you making any of the five most common fitting room mistakes? If you are, just remember – identifying problems is the first step towards fixing them!

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retail conversion

How to Get Customers to the Highest Converting Part of Your Store

Often neglected as shopkeepers look at the big picture for their brick and mortar stores, fitting rooms represent one of the biggest opportunities for retailers to increase retail conversions and drive up sales. The fitting room is where shoppers make their final buying decisions, a factor that makes it more important than ever for shop owners to take special care of how their fitting rooms are organized, cared for, and managed by associates.

It’s crucial to ensure that the fitting room experience is as convenient, comfortable, and exciting for shoppers as the rest of their shopping experience. However, before retailers can even begin to think about providing a quality fitting room experience, they must take into consideration what it takes to get customers into the highest converting part of the store.

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