Brick and mortar retail stores are looking for ways to incorporate technology in ways that improve customer experience and create measurable ROI. Especially appealing are technologies that lend themselves to a more omnichannel experience. Web makes retail easier! Metrics, analytics, insights galore.
- What is the best way to do this?
- Where does it make sense to connect the online to the in-store experience?
- How can you readily incorporate the Internet of Things into your physical stores?
Theoretically, the “Magic Mirror” should be one answer to these questions.
There are a few different versions of these magic-machines, but they all rely on a complex recommendation engine that draw from catalog and in-store inventory, as well as allow in-store shoppers to save items to their in-store shopping cart.
Despite the bells and whistles, Magic Mirrors remain far from ubiquitous – or even common. Why hasn’t this “sexy” technology been more widely adopted?
And no- it’s not just because of the finger prints…