The Dirty Truth About Magic Mirrors
Brick and mortar retail stores are looking for ways to incorporate technology in ways that improve customer experience and create measurable ROI. Especially appealing are technologies that lend themselves to a more omnichannel experience. Web makes retail easier! Metrics, analytics, insights galore.
- What is the best way to do this?
- Where does it make sense to connect the online to the in-store experience?
- How can you readily incorporate the Internet of Things into your physical stores?
Theoretically, the “Magic Mirror” should be one answer to these questions.
There are a few different versions of these magic-machines, but they all rely on a complex recommendation engine that draw from catalog and in-store inventory, as well as allow in-store shoppers to save items to their in-store shopping cart.
Despite the bells and whistles, Magic Mirrors remain far from ubiquitous – or even common. Why hasn’t this “sexy” technology been more widely adopted?
And no- it’s not just because of the finger prints…