Omnichannel

The Hidden Cost of Bringing the Internet Into the Fitting Room

As long as I have been working with fitting room technology, there has been an ever present din. More than a din actually- it’s a compulsion. Technologists are compelled to turn the living room into a fitting room and the fitting room into the living room.

The agreed upon method for making that fitting room into a living room is to bring in as much of the desktop computer e-commerce experience as possible.

Hyberbole aside, there is just something about the fitting room that makes an easy target for the web experience. Technologists that haven’t spent much time in the environment have some things to consider. That is what I will be exploring here.

I will put it bluntly:

As retailers, we need to keep these two things as separate as possible. Here are three reasons why.

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