It’s a scary thought for many retailers. Brick and mortar retail could end, as we know it, as more people turn to the Internet to shop online. Not so, according to The State of Retail 2015 report by TimeTrade.
TimeTrade compiled a report on the state of consumer behavior, gathering details about how shoppers shop and buyers buy.
The company looked at the psychology behind in-store shopping compared to online shopping. They examined modern consumer preferences and compared these to how well brick and mortar stores will fair going forward.
The results were encouraging for brick and mortar retailers. Here are some of the highlights.