As a retail apparel company, it’s your responsibility to ensure your customers enjoy a stress-free and pleasurable experience each time they shop at one of your stores. This means:
- Making customers feel special as soon as they walk in the door
- Making items easy to find
- Encouraging sales associates to provide exceptional customer service
- Making sure a long line and long wait time isn’t the last memory a customer has when they leave the store.
Even if you’re in love with the design and layout of your store, it’s important to remember that everything you do, from product creation to check out, should cater to the needs of your customers. If the first thing a customer sees when they come through the door is a long line and it’s also the last thing they see when they leave, you won’t have a great relationship with that customer for long. In fact, did you know that 75% of retailers will lose a sale because of wait-related issues?
If you think your store may be losing business due to long wait times and unhappy customers, there are numerous ways to improve the flow, customer perception, and overall usability for your customers.