Is the Layout of Your Store Affecting Your Customers in a Negative Way?

As a retail apparel company, it’s your responsibility to ensure your customers enjoy a stress-free and pleasurable experience each time they shop at one of your stores. This means:

  • Making customers feel special as soon as they walk in the door
  • Making items easy to find
  • Encouraging sales associates to provide exceptional customer service
  • Making sure a long line and long wait time isn’t the last memory a customer has when they leave the store.

Even if you’re in love with the design and layout of your store, it’s important to remember that everything you do, from product creation to check out, should cater to the needs of your customers. If the first thing a customer sees when they come through the door is a long line and it’s also the last thing they see when they leave, you won’t have a great relationship with that customer for long. In fact, did you know that 75% of retailers will lose a sale because of wait-related issues?

If you think your store may be losing business due to long wait times and unhappy customers, there are numerous ways to improve the flow, customer perception, and overall usability for your customers.

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How to Deliver Hyper-Personalized Customer Service

When you think about personalizing your retail business, what’s the first thing that comes to mind?

If you’re like many retail store owners, it’s marketing. You consider cross-channel or omnichannel marketing. You make sure you gather enough data on your customers to share relevant marketing messages. Is this enough?

Probably not.

In retail, you have a unique opportunity. Your employees work one on one with customers. As they begin talking to shoppers, it’s easy to sprinkle in personalized service. It’s good old-fashioned customer service with one associate personally investing time into one customer.

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In-Store Retail Analytics Guide [Free Download]

In-Store-Apparel-Retail-Analytics-Cover Physical stores give consumers a place where they can come in and experience a brand in person. These stores are pivotal not just in creating your brand experience, but in connecting with a customer and establishing brand loyalty for the long haul. However, physical retail stores come with many expenses.

  • How can you optimize the store experience to increase customer satisfaction?
  • How can you use retail analytics to provide insights that allow you to improve your in-store strategies to drive ROI?

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What Women Really Want When Shopping for Clothes

Alert Tech recently hired a retail technologist to perform an informal survey of two dozen women between 19 and 33. The goal of this study was to get inside the female buyer’s mind and understand how women shop.

The results were quite telling. After learning about shopping habits and retail preferences, the findings gave retailers a lot of significant data to use in their store.

Here are some of the most compelling findings from the survey.

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5 Retail Apparel Management Software Tools You Need to Know

Technology is always changing the nature of sales and shopping throughout the market. However, even with the popularity of online shopping, it is important to remember that a lot of shoppers still come into stores looking for a better customer service experience. It is crucial to provide our customers with the best service possible whenever they are in our stores. With this in mind, it is important to find tools that help keep our stores up to date and help us create the best shopping experience for our customers.

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The 7 Best Retail Clothing CEOs to Work For

The CEO has the power to make or break their brand, and often the CEO is leading the charge to redefine what makes their company unique. The values, goals and ideals of the CEO trickle down into every store. Perhaps those most aware of these changes are the employees, who are impacted on a daily basis by the actions of their CEOs.

According to their employees, here are 7 of the best retail CEOs in the fashion industry today, along with their employee approval ratings:

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What The 7 Top Apparel Retailers Are Doing Right

Are you a retailer who is struggling to maintain a profit? Did you know spending in the retail apparel industry has increased the last 3 years? Let’s take a look at your competition and see how they are doing it!

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How to Fix Broken Fitting Rooms with In-Store Analytics

In the history of mankind, has anyone ever been inspired by the words “good enough?” When sales are meeting expectations and staff turnover rates are relatively low, it’s easy for retail managers to get comfortable.

But as we all know, there is always room for improvement!

For example, did you know that 5% of fitting room users abandon their purchase because of a poor experience at the1 moment of truth? Maybe they needed another size, and there was nobody there to help them, or perhaps the long lines to try on their apparel purchase put them off entirely.

Think about what a 5% increase in paying customers might look like during an annual performance appraisal! But how do you tap into that pool of lost sales and turn things around?

By using in-store analytics to improve the fitting room experience!

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5 Companies Using iBeacon Technology to Earn More Money

It’s only been two years since Apple unveiled its iBeacon Bluetooth transmitter technology at the 2013 Worldwide Developer’s Conference. However, a number of major companies and brands have already been using beacons to provide their customers with new and exciting location-based services.

So far, most customers and companies haven’t yet figured out how to embrace iBeacon on a wide scale. The technology presents a number of challenges, namely in that customers need to have Bluetooth enabled and have a brand’s app installed in order to receive promotional offers and other location-based services.

Want to learn more about harnessing the power of retail technology?

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2 Retail Technology Solutions That Improve ROI

What areas of your store are your customers drawn to? How long do customers spend in each area of your store? How does your store layout, product selection, and staffing affect sales revenue?

Do you know the answers to these questions? If your response is no, do you know how to get the answers?

Two of the potential retail technology solutions you need to investigate are heat map technology and full path analysis. 

A heat map will provide you with a detailed understanding of traffic throughout the store. Knowing how customers navigate the store, what products draw attention, which areas tend to be the most frequently visited, and which departments are cross-shopped, can reveal where to focus marketing efforts and design concepts.

When it comes to B2C advertising and marketing, the behavior of your customers is one of the most important factors to consider when your aim is to optimize and improve your sales. Ines Gregoria, Decibal Insight

Full path analysis helps retailers analyze the overall shopping trip by providing a detailed understanding of the customer’s entire experience. This helps determine how each store’s layout, staff interaction, product selection, and pricing affects overall sales.

Want to learn more about harnessing the power of retail technology?

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