5 Things Retailers Need to Know About RFID Technology

What if you could decrease your online order cancelations by 60%? That’s exactly what one children’s clothing retailer was able to do using radio-frequency identification (RFID) technology to reduce online out-of-stocks.

However, RFID goes beyond reducing online out-of-stocks. It provides an all-encompassing improvement to inventory accuracy, sales, margins, and expedited returns, according to a research study at Auburn University.

It’s these kinds of RFID benefits that have retailers giving this technology a much closer look.

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How Retail Stores Can Compete in the Digital World

Brick and mortar retail is constantly challenged by the state of digital competition which has caused many physical retailers to fail. As more consumers turn to on-line shopping, traditional retail stores must find ways to integrate their offerings with the online experience to go beyond satisfying their customers basic needs. What can retail stores do to compete?

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Happy Customers in Line – 4 Easy Retail Queue Management Tips

How are you managing the time customers spend in line?

Do you know that you should probably do something about it, but are not necessarily convinced that your lines are a big problem?

Well, you’d be wrong!

It’s easy to say that nobody likes to wait in line, but some will argue it’s just a fact of life. However, many customers cite poor queue management as the death knell for a prospective purchase. In fact, 75% of retailers will lose a sale because of wait related issues.

What’s worse is that a customer who walked out empty-handed is probably never coming back, and they will talk about their experience to anyone who will listen.

It’s a shame to see the time and money retailers have invested in improving customer engagement wasted because of frustration in the final moments of a transaction. Efficient queue management doesn’t mean overhauling the design of the store. There are simple, effective strategies that can be implemented right now!

Click here to learn how to optimize queue length in your store

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Why Retailers Absolutely Need People Counting

Most retailers are missing massive opportunities by woefully underutilizing one of the most critical numbers: The conversion rate of visitors to buyers. Are you surprised?

Retail conversion is probably the most crucial metric for retailers.

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5 Things You Need to Know About Beacons Technology

If you want to stay competitive in the retail apparel industry, you have to embrace new retail technology—especially technology that syncs the mobile and in-store experience for your customers.

Some companies have been slow to introduce mobile-friendly technology into their stores for fear of hurting the retail experience. Many big box retailers have made the switch in 2015, however, because they’ve found that sophisticated mobile technology can lead to:

  • Greater brand visibility
  • Increased customer engagement
  • More foot traffic and sales in brick and mortar.

One of the most advanced forms of mobile-friendly technology to hit the market in recent years is beacon technology.

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Keyboard to the Car: Buying Online, Picking-Up in the Store

Has your clothing company recently launched a Buy Online, Pickup in Store policy? Has this idea proven itself to be an inspiration or an impediment?

Buy Online, Pickup In-Store: The BOPIS Strategy

It is such a simple idea: sync inventories to networks and search engines, provide consumers with virtual shopping carts and then let them reap the rewards of online shopping and in-store pickups.

Convenience serves as the cornerstone of this next-generation marketing.

The Buy Online, Pickup In-Store (BOPIS) strategy promises to be the salvation of retailers – and with good reason. It delivers undeniable value to customers, and this translates to stronger sales and improved relationships.

Despite the appeal of next-day delivery, the physical store still bests the online model by delivering what consumers value above all else — instant ownership – Lee Peterson, executive vice president of Brand, Strategy & Design at WD Partners.

Nothing is perfect, however, and BOPIS is no exception. Challenges counter every advantage, forcing companies to examine thoroughly whether this tactic should be implemented or ignored. Let’s find out!

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How to Improve Sales With In-Store Analytics

It’s no secret that online retailers have almost universally adopted the practice of using analytics to improve sales. When you can track a customer from the moment they hit the landing page all the way through to the end of their purchase, why wouldn’t you?

Comparable versions of the sophisticated analytics used by online stores are also available to brick and mortar retailers. They’re just not used anywhere near as much as they are online.

If you knew you could improve sales through the use of in-store analytics, would you implement a few new tools to measure what’s going on in the store? Of course you would!

In case you need a little convincing, here are just a few of the ways in-store analytics can help increase sales.

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5 Amazing Uses of People Counting

There’s a popular saying in the business community:

What gets measured, gets done.

It’s as true for stock performance as it is for an in-store promotion. It’s also one area where online retailers currently have an edge over their brick and mortar competitors. Online, it’s easy to track every step of a consumer’s shopping trip, from the landing page right through to the payment.

Can you replicate the sophisticated metrics used on the web to increase sales in the store? Absolutely! It all comes down to people counting.

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How Shoppers Purchase Apparel: Understanding the Customer Journey

For you to understand the retail experience of your customer, you need to look at the process through their eyes. While shopping, the customer navigates through three very distinct zones: The Engagement Zone, The Decision Zone, and the Disengagement Zone.

How can you successfully engage your customer, help her to decide on a choice or choices from the sales floor, and then move her quickly and efficiently through the fitting room and out of the store?

If you can fulfill your customer’s needs and desires, you will establish customer loyalty. If your customer has an outstanding retail experience, then you’ll have a repeat customer again and again.

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7 Retail Predictions for 2015

Each new year brings new retail trends, which change the way companies do business. In these retail predictions, we look at emerging trends and technologies that we expect will be most significant in 2015. You’ll discover how each trend will affect the customer experience and get insights on how retailers can improve their customers’ shopping journeys.

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