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A Fitting Room Solution That Works

Recently, when I was speaking with a retailer about our fitting room solution, they said something along the lines of, “That’s not really something our customer base needs.

In fact, their clientele is exactly the type of customer who would benefit from this type of solution. It seems to be a common misconception that only a certain demographic appreciates call buttons, so I’d like to set the record straight on why everyone benefits from fitting room call buttons.

Fitting Room Psychology

When trying clothes on, customers feel somewhat vulnerable because they find themselves at least half naked in a public place during the process (this is especially true for female shoppers). Most fitting rooms are also not pleasant, well-designed spaces. Further, without insight into fitting room occupancy, associates often knock during the process or, heaven forbid, enter during the middle of it! These factors combine to cause customers to want to move in and out of fitting rooms as quickly as possible.

The fitting room experience seems fairly straightforward: customers bring in their selections, try them on, and make a buying decision. However, this is not always the typical customer experience. For example, as a form of loss prevention, stores will often limit the number of items allowed in the fitting room at one time. This means that the customer will have to try on clothes in “batches”, which can significantly disrupt the process. This is not only hugely inconvenient but it prolongs the process, creating longer wait times and higher walk-off rates.

The Dreaded Re-Dresstry on

During the try-on process, customers routinely find themselves in need of assistance, often without an easy way to ask for it. When there isn’t a way to easily get an associate’s help, customers find themselves faced with the decision to re-dress and leave the fitting room to serve themselves. When a shopper decides that they will leave the fitting room to get alternate clothing, the process of trying on clothes becomes even more arduous.

It’s inconvenient at best to change out of what they were wearing into something else, but it can also be awkward. Thoughts like:

Should I leave my purse? Will it be safe?”

“Is it rude to leave and come back when there is a line of people waiting?”

“Will I lose my room if I step out?”

“What about the clothes I’ve already decided I want? Should I take them with me?”

“Is the door going to lock behind me? Will I have to track someone down again to let me in?”

“How much longer is this going to take, is it even worth it? Should I just leave?”

Much of the time, shoppers will decide that it’s not worth it and once they leave the fitting room, they’ll keep walking right out of the store. (It happens all the time – you can probably think about the last time you did this yourself.)

The Problem with Door Knocking

door-knock

In order to prevent the customer from leaving the fitting room, many retailers encourage their sales associates to knock on the door and check on the customers intermittently. Unfortunately, door knocking as a fitting room service strategy is woefully ineffective because service is not being provided based off of the customers’ need-basis, but rather the associates’ best guessed timing. Caught in the middle of undressing many people will forgo asking for anything in order to avoid an awkward interaction.

An Effective Fitting Room Solution

The only way to ensure that customer assistance is available at the most effective time, is to implement a call button system that enables them to notify the associates when they are ready for help. This allows the service to be provided on the customers’ timing rather than the associates’. A customer who values their time is likely to appreciate a call button as it puts the power in their hands to reach out to an associate exactly when they want one. When assistance is needed, there are very few shoppers who won’t utilize a call button system.

Find out more about our fitting room call button solution here.

 

Will Customer Satisfaction Increase Significantly From Installing Call Buttons?

It’s good to be skeptical when reading about sales technology on the internet. For example, you may be wondering if there is any way to know if the push of a call button can affect sales. You may also wonder how we can measure the relationship between the presence of fitting room call buttons and increased sales.

As it turns out, there are many ways to measure the effectiveness of call buttons on the bottom line. Some are pretty sophisticated and require an upfront investment, but we’ll get to those in a little while. First, let’s have a look at ways to measure the “quick wins” that can come with the addition of this relatively straightforward technology to fitting rooms.

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3 Reasons Why You Need to Know How Many Shoppers Visit Your Fitting Rooms

When they’re considering installing call buttons in fitting rooms, larger retailers often ask, “Do your call buttons know how many people went into the fitting rooms in the first place?” That’s a great question! After all, some retailers may never have considered the number of fitting room visits would be an important component of developing a sound retail sales strategy.

There are at least three excellent reasons why you need to keep detailed statistics about your fitting room usage.

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How to Avoid the Dreaded Re-dress

It’s no secret that the fitting room is the single most important area of any successful retail apparel business. Customers can visit your website, follow you on social media platforms and browse your stores all day long, but unless they make routine visits to your fitting room to try on clothes, they will never contribute significantly to the revenue of your company.

Over the years our company has worked extremely hard to create technology that drives in-store traffic for retailers, gets customers off the sales floor and into the fitting room, tracks important fitting room metrics, and perhaps most importantly—improves the fitting room experience of each and every customer.

We’ve used various analytic tools to help retailers better manage the fitting room experience of their customers, but one of the most effective ways we’ve found is through the installation of fitting room call buttons.

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4 Reasons Fitting Room Call Buttons Can Boost Sales

Having serviced the retail apparel business for so many years, I’m fully convinced of the value of fitting room call buttons. In fact, I firmly believe every fitting room should have a call button.

If you have been holding back on adopting this crucial piece of the retail success puzzle, you can’t afford to wait any longer.

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What Kind of Customer Uses a Call Button?

There are a number of pieces of technology that Alert Tech provides. One of them is fitting room call buttons.

Sometimes when I am talking with a retailer about these call buttons, they say something along the lines of, “That might work for other retailers, but our customers wouldn’t use call buttons.

So I’d like to set the record straight on the type of customer that uses a fitting room call button. In order to do so, I need to start with what goes on in the fitting room.

Want to learn more about harnessing the power of retail technology?
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