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Build Trust With Your Customers by Keeping Them In-the-Know

The only thing worse for your business than an angry customer is an angry customer who feels that you have misled them in some way. Customers need to trust that the company they’re working with has their best interests at heart before they give them money, and one way to earn that trust is to be as upfront and honest as possible. This is true of every facet of business no matter what industry you work in, but it’s especially important when it comes to wait times.

Restaurants, retail stores, repair services, and many other types of businesses will likely require their customers to wait at some point during the transaction. This is an inevitable part of life, but in an age where attention spans are shortening, and people are programmed for instant gratification, wait times can be devastating to your business. A study done by Northwestern University found that when standing in a fast food line, the amount a customer is willing to pay decreases each extra second that they’re waiting.

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Will Customer Satisfaction Increase Significantly From Installing Call Buttons?

It’s good to be skeptical when reading about sales technology on the internet. For example, you may be wondering if there is any way to know if the push of a call button can affect sales. You may also wonder how we can measure the relationship between the presence of fitting room call buttons and increased sales.

As it turns out, there are many ways to measure the effectiveness of call buttons on the bottom line. Some are pretty sophisticated and require an upfront investment, but we’ll get to those in a little while. First, let’s have a look at ways to measure the “quick wins” that can come with the addition of this relatively straightforward technology to fitting rooms.

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3 Reasons You Really Should Lock Your Fitting Rooms

Many retailers are reluctant to adopt the practice of locked fitting rooms. For one thing, it necessitates the need for a fitting room attendant or a set of keys for every sales associate. There is also the perception that it’s a barrier to customers who just want to try something on without finding a sales associate first.

If you belong to this school of thought, we have some bad news for you: It could be costing you a lot of money.

Want to learn more about harnessing the power of retail technology?

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10 Ways Retailers Can Stop Leaving Money on the Table

Do you know what you need to do to create lifelong customers? Want to know what retail technology industry leaders are using to help maximize their profits and build customer loyalty?

Smart retailers are always looking for ways to increase profits. These 10 strategies will help you stop leaving money on the table.

Want to learn more about harnessing the power of retail technology?

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How Shoppers Purchase Apparel: Understanding the Customer Journey

For you to understand the retail experience of your customer, you need to look at the process through their eyes. While shopping, the customer navigates through three very distinct zones: The Engagement Zone, The Decision Zone, and the Disengagement Zone.

How can you successfully engage your customer, help her to decide on a choice or choices from the sales floor, and then move her quickly and efficiently through the fitting room and out of the store?

If you can fulfill your customer’s needs and desires, you will establish customer loyalty. If your customer has an outstanding retail experience, then you’ll have a repeat customer again and again.

Want to learn more about harnessing the power of retail technology?

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The Best Time to Promote Your Customer Loyalty Program

Customer loyalty programs are undeniably powerful, a surefire way to increase sales. But it’s tricky to get customers to part with personal information, even when the loyalty program comes with perks.

Many businesses choose the point of sale as the time to introduce customer loyalty programs, but in fact by this point most customers have made up their minds about what they want and just want to complete their transactions and leave the store as quickly as possible.

Could you be underestimating the importance of your fitting rooms? Did you know that your customers are at their most receptive to promotions, including customer loyalty programs, while in the fitting room?

However, in the fitting room a customer has a reason to be receptive; the typically substantial discounts many customer loyalty programs offer them. This is important because in order for your customer loyalty programs to be effective, not only do they need to be compelling, but you need to offer them to your customers when they’re most receptive.

Want to learn more about harnessing the power of retail technology?

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