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Maximizing Retail Customer Experience Using Metrics

This article originally appeared on FashionIsYourBusiness.com.

Brian Laney, VP of Sales for Alert Tech, a platform that specializes in call button systems, occupancy sensing and traffic analytics for retail, joins Pavan Bahl, Rob Sanchez and Marc Raco on the floor of the Innovation Center of the 2016 ECommerce Show USA in Atlanta, GA.
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Missing Out on the Top Indicators of Fitting Room Success?

Savvy retailers know that the fitting rooms are one of the most critical areas of the store. After all, when a customer uses the fitting room, the chance they’ll make a purchase jumps to 67%, versus 10% for those who do not try their purchases on.

But how do you evaluate whether or not your fitting rooms are working as they should to turn shoppers into customers? Well, you can start by making sure you’re not missing out on the top key performance indicators (KPIs) for your fitting rooms.

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How does the fitting room look in the ‘store of the future’?

A question that many different retail shop owners are asking these days (and indeed, a common question among shoppers themselves) is what the “store of the future” will resemble. Will brick and mortar stores even continue to exist? Will the entire shopping scene shift to online-based operations and purchases? Or will the “store of the future” be a hybrid between the traditional brick and mortar store setup and the more modern shopping experience offered by Amazon and other online retailers?

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The Internet of Things in a Retail Store [Infographic]

The Internet of Things (IoT) is the network of physical objects or “things” embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data.  -Wikipedia

So how can retail stores benefit from IoT? In the infographic below we share the most common types of “things” that integrate IoT technology and give a brief explanation of how retail IoT implementation can be a key to success.

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The Internet of Things As It Applies to Retailers [Infographic]

What is the Internet of Things (IoT)?  How can IoT be used in retail to improve efficiency and customer service?

The IoT is the sensors that are embedded everywhere combined with the technology that helps the sensors communicate in order to connect people and processes.

In the infographic below, we show how IoT is being utilized in retail stores and explain the most common opportunities and challenges.

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How to Incorporate Technology Into Your Queue Management Plan

Take a look around. No matter whether you’re in a coffee shop or clothing store, people are using technology to stay connected. It’s proliferated our personal lives. Has your retail store kept up, or are you operating in the dark ages?

If your store isn’t using the type of technology you should be, you could be missing out on some big time sales.

Technology streamlines the shopping process. From trying on clothes to making a purchase, technology is used to not only ease, but also encourage the transaction. It takes a load off your employee’s shoulders and brings your business into the modern consumer’s world.

Here are three types of technology you might want to incorporate in your store to make your queues run smoother and move faster.

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3 Reasons Why You Need to Know How Many Shoppers Visit Your Fitting Rooms

When they’re considering installing call buttons in fitting rooms, larger retailers often ask, “Do your call buttons know how many people went into the fitting rooms in the first place?” That’s a great question! After all, some retailers may never have considered the number of fitting room visits would be an important component of developing a sound retail sales strategy.

There are at least three excellent reasons why you need to keep detailed statistics about your fitting room usage.

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Innovative Technology Delivered at H&M’s Newest Flagship

H&M recently opened its largest flagship store yet. And although we were impressed by the size of the store – at 63,000 square feet – we were more impressed by the details… ones you won’t find anywhere else.

What details, you ask?

How about heat sensors in each of the 40 dressing rooms so associates know when rooms are occupied?

Or “try-and-buy” stations that let you check out straight from the dressing room (capitalizing on the moment a shopper decides to make a purchase, while avoiding the line at the register).

Want to learn more about harnessing the power of retail technology?
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