February 10, 2015

Retail Expert Marge Laney Launches Mission to Improve Fitting Rooms, Increase Sales

Fit Happens: Analog Buying in a Digital World will Change Retail Conversations

Fitting room expert and Alert Tech CEO Marge Laney is on a one-woman mission to improve fitting rooms in retail apparel stores. From dim lighting to bad mirrors, poor design and a lack of service, Laney is launching her new book, Fit Happens; Analog Buying in a Digital World to prompt new conversations retailers are having about their in-store experience.

“The fitting room is every apparel retail store’s most valuable square footage,” said Laney. “It’s where your customers make their decision to buy. But it’s often overlooked as a revenue generator and opportunity for customer engagement.”

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