As the owner or operator of a clothing retail store, the moment where a customer heads off to the fitting room with a selection of different items is an incredibly promising one. If a person likes a piece of clothing enough to go try it on, that means they are very seriously considering a purchase. However, it also means that what happens in the fitting room can make or break a sale for your store, and too often, what happens in the fitting room isn’t something the customer likes.
I’m talking about the way that a fitting room—between lighting, room color, room size, and mirror quality—can make a huge difference in how a person looks in the garments they are trying on. A recent Buzzfeed article and photo essay called “Here Is What The Same Person Looks Like In Dressing Rooms For 20 Different Stores” showed, with fascinating photographic detail, just how different a person wearing the same clothes can look under the conditions of various different retail store dressing rooms. The piece is a must-read for any clothing retail store owner.