In the days of yore, people defined luxury by marble fixtures, gold enhancements, and high-tech amenities. In those days, high tech meant easy access to a bedside button that instantly called for the maid or butler to show up at your beck and call.
Today, luxury feels a little bit different. It’s defined as fancy cars, opulent homes, and other types of high-tech amenities. The one thing that hasn’t changed is the expectation.
People who live in luxury expect quality service. These people demand individualized attention and help when they need it and where they need it. In a clothing store, this can mean having the same bedside button in a fitting room, so an associate is available at their beck and call.
On the surface, a doorbell doesn’t sound luxurious. Dig a little deeper and you’ll realize why it’s so in-demand in every shop from intimate boutiques to high-end department stores.