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November 6, 2015

technology in the fitting room

The Best Technologies to Use in the Fitting Room

When you think of fitting room technology, does Rebecca Minkoff come to mind?

This stylist has partnered with eBay to put together one of the most jaw-dropping fitting room experiences. The rooms are complete with personalized kinetic sensors and tracking systems to get to know customers on a deeper level.

For most retailers, the idea of adding technology to a fitting room feels far-fetched. This is where most retailers are sorely mistaken.

Technology isn’t something to be afraid of in retail. It’s something to embrace.

Many retailers worry about adding technology because of the cost or extravagance. Still, some of the best technologies to use in a fitting room are simple and highly effective. They drive sales and improve customer’s experiences.

The first step, is knowing what you need and what makes the most sense for your brand.

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