In the retail apparel industry, there are few things more crucial to the success of your business than the fitting room. You can do all the marketing and paid advertising you want, but if your customers don’t connect with your products and associates enough to try on your clothes, you’re in serious trouble.
To get an idea of how important the fitting room is, just consider the data we’ve collected:
- Shoppers who use fitting rooms are almost 7 TIMES more likely to buy products compared to those who simply browse the sales floor.
- Shoppers who enter the fitting room on a regular basis are TWICE as likely to buy products from that store.
- Shoppers who receive service in the fitting room are THREE TIMES as likely to buy products from that store.
- If a customer does not visit the fitting room, it doubles the likelihood of that customer returning part of their purchase to the store.
Because fitting rooms are so important in the apparel business, they are worth paying attention to. They must become a part of your analytics, as much as door traffic and daily sales.
Specifically, you should be measuring these five industry benchmarks.
Read More »5 Most Important Retail Industry Benchmarks for Fitting Rooms