The retail landscape today looks quite different than it did a decade ago. How customers are making purchasing decisions and buying items has changed significantly.… Read More »How Retailers Are Answering the Age of Consumer-Driven Retail
This brief interview with Alert Tech’s CEO Marge Laney highlights how most apparel retailers are focusing on the wrong thing when it comes to customer experience.
Marge shares what retailers really should be looking at if they want to prioritize profits.
How intimately familiar are you with your customer’s journey? Do you know what brings your customer into your store? Do you know what happens while she’s in your store to make or break her decision to buy from you? What about after she leaves – what can you do to help ensure she doesn’t return her purchase?
An analysis of your customer’s journey can leave you with valuable insights into areas of weakness/opportunity.
As a retailer, you’re well aware of the importance of customer service. Exceptional customer service has the ability to surprise and delight customers and improve your bottom line.
With supportive technology, you can not only surprise and delight your customers, but provide qualitative measures of customer service, so that your team can make adjustments as needed.
One of the biggest concerns with starting a pilot project is whether or not your teams will seamlessly adapt to the new systems. If your staff don’t adopt new habits and make full use of the new technology and systems, you’re leaving results on the table. This is where training is crucial.
To help you get the most out of your pilot project, here are the training and collateral materials Alert Tech provides during a pilot project.
This article originally appeared on FashionIsYourBusiness.com.
Brian Laney, VP of Sales for Alert Tech, a platform that specializes in call button systems, occupancy sensing and traffic analytics for retail, joins Pavan Bahl, Rob Sanchez and Marc Raco on the floor of the Innovation Center of the 2016 ECommerce Show USA in Atlanta, GA.
Read More »Maximizing Retail Customer Experience Using Metrics
A question that many different retail shop owners are asking these days (and indeed, a common question among shoppers themselves) is what the “store of the future” will resemble. Will brick and mortar stores even continue to exist? Will the entire shopping scene shift to online-based operations and purchases? Or will the “store of the future” be a hybrid between the traditional brick and mortar store setup and the more modern shopping experience offered by Amazon and other online retailers?
The only thing worse for your business than an angry customer is an angry customer who feels that you have misled them in some way. Customers need to trust that the company they’re working with has their best interests at heart before they give them money, and one way to earn that trust is to be as upfront and honest as possible. This is true of every facet of business no matter what industry you work in, but it’s especially important when it comes to wait times.
Restaurants, retail stores, repair services, and many other types of businesses will likely require their customers to wait at some point during the transaction. This is an inevitable part of life, but in an age where attention spans are shortening, and people are programmed for instant gratification, wait times can be devastating to your business. A study done by Northwestern University found that when standing in a fast food line, the amount a customer is willing to pay decreases each extra second that they’re waiting.
In the apparel retail industry your customers or clients often need to wait for fitting rooms and wait for you to grab their product or complete a transaction. Did you know you could significantly improve your business by distracting them while they wait?
Modern attention spans are shorter than ever, and a wait that may seem short to you may feel excruciatingly long to your customers. If you give them something to do while they wait, though, the time will seemingly fly by, and they won’t notice that they’ve been waiting at all.
Businesses have known the importance of these distractions for a long time- that’s why waiting rooms have magazines, kids get crayons at restaurants, and music plays when you’re on the phone and get put on hold. No matter what your business is, if waiting is part of the transaction, then you need to know how to make waiting in line better for your customers. This article should help you get some ideas.